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Module 7 of 8
Compliance & Ethics
Your obligations as a partner: pricing, data privacy, ethical selling.
Your Responsibilities as a Partner
As a Buildara partner, you represent the brand to local businesses. Your conduct directly impacts the reputation of the entire partner network. This module covers the rules you must follow, the practices you must avoid, and the ethical standards that protect both you and your customers.
Pricing Rules
- No unauthorized discounting: You may not offer platform fees below published rates without written approval from Buildara.
- Transparent pricing: Always disclose all fees, including setup fees, monthly fees, and any transaction fees, before the customer signs.
- No hidden charges: Every fee the customer will pay must be documented in the service agreement.
- Your own fees: You may charge your own consulting or setup fees on top of platform pricing, but these must be clearly identified as your fees, not Buildara fees.
Representation Rules
- Accurate claims only: Never guarantee specific revenue increases, customer counts, or ROI figures. Use qualified language: "typically," "based on similar businesses," "our customers have seen."
- No false urgency: Do not fabricate scarcity ("only 2 spots left") or deadlines that do not exist.
- Partner status: You are a Buildara partner, not a Buildara employee. Represent yourself accurately.
- Competitive claims: Do not make false or misleading statements about competitors.
Data Privacy
- Customer data collected through Buildara products belongs to the customer, not to you
- Never share customer data with third parties without explicit written consent
- Never use customer data for your own marketing without permission
- Comply with all applicable data protection laws (CCPA, state privacy laws)
- Report any data breaches or suspected unauthorized access immediately
Violation Consequences
Violations of these policies may result in immediate partnership termination, forfeiture of pending revenue share, and potential legal action under the Partner Agreement's indemnification clause (Section 7) and disparagement clause (Section 14, $500,000 penalty).
Ethical Selling
- Right-size the solution: Never upsell a customer to a plan they do not need. A starter restaurant does not need an Enterprise plan.
- Honest timelines: If a website takes 2 weeks to build, do not promise 3 days.
- Own your mistakes: If something goes wrong, communicate proactively and work to resolve it.
- Respect the customer's decision: If someone says no, accept it gracefully. Aggressive tactics damage the brand.
Key Takeaways
- No unauthorized discounting โ follow published pricing
- Never guarantee specific results โ use qualified language
- Customer data belongs to the customer, not to you
- Right-size solutions โ do not oversell
- Violations can result in termination and financial penalties
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