Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017374 | Toast | $122.94 | $3.20 | $119.74 | 2026-03-13 16:17:42 |
| TXN-01010094 | DoorDash | $122.73 | $36.82 | $85.91 | 2026-03-13 16:15:08 |
| TXN-01010147 | DoorDash | $120.27 | $36.08 | $84.19 | 2026-03-13 16:14:41 |
| TXN-01018773 | Square | $82.37 | $2.39 | $79.98 | 2026-03-13 16:14:24 |
| TXN-01010823 | DoorDash | $136.15 | $40.84 | $95.31 | 2026-03-13 16:14:19 |
| TXN-01012375 | UberEats | $156.04 | $46.81 | $109.23 | 2026-03-13 16:04:27 |
| TXN-01015758 | Toast | $129.90 | $3.38 | $126.52 | 2026-03-13 16:01:55 |
| TXN-01015326 | GrubHub | $48.35 | $14.50 | $33.85 | 2026-03-13 16:00:08 |
| TXN-01015661 | GrubHub | $75.50 | $22.65 | $52.85 | 2026-03-13 15:59:21 |
| TXN-01016651 | Toast | $97.17 | $2.53 | $94.64 | 2026-03-13 15:58:04 |
| TXN-01018701 | Square | $101.68 | $2.95 | $98.73 | 2026-03-13 15:56:22 |
| TXN-01010871 | DoorDash | $62.22 | $18.67 | $43.55 | 2026-03-13 15:50:00 |
| TXN-01013199 | UberEats | $56.40 | $16.92 | $39.48 | 2026-03-13 15:49:21 |
| TXN-01019923 | Clover | $135.74 | $3.26 | $132.48 | 2026-03-13 15:48:43 |
| TXN-01016159 | Toast | $85.61 | $2.23 | $83.38 | 2026-03-13 15:47:49 |
| TXN-01012806 | UberEats | $85.91 | $25.77 | $60.14 | 2026-03-13 15:47:03 |
| TXN-01013231 | UberEats | $131.16 | $39.35 | $91.81 | 2026-03-13 15:43:07 |
| TXN-01012024 | DoorDash | $77.34 | $23.20 | $54.14 | 2026-03-13 15:40:59 |
| TXN-01010165 | DoorDash | $85.95 | $25.79 | $60.16 | 2026-03-13 15:40:56 |
| TXN-01016697 | Toast | $90.28 | $2.35 | $87.93 | 2026-03-13 15:31:48 |
| TXN-01017318 | Toast | $96.86 | $2.52 | $94.34 | 2026-03-13 15:29:44 |
| TXN-01010555 | DoorDash | $121.45 | $36.44 | $85.01 | 2026-03-13 15:29:37 |
| TXN-01017492 | Toast | $128.76 | $3.35 | $125.41 | 2026-03-13 15:28:59 |
| TXN-01012233 | DoorDash | $152.33 | $45.70 | $106.63 | 2026-03-13 15:19:28 |
| TXN-01017604 | Toast | $39.08 | $1.02 | $38.06 | 2026-03-13 15:17:57 |