Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014947 | GrubHub | $158.57 | $47.57 | $111.00 | 2026-03-16 13:19:03 |
| TXN-01014471 | UberEats | $71.97 | $21.59 | $50.38 | 2026-03-16 13:18:21 |
| TXN-01016639 | Toast | $101.45 | $2.64 | $98.81 | 2026-03-16 13:17:38 |
| TXN-01009794 | DoorDash | $101.81 | $30.54 | $71.27 | 2026-03-16 13:17:04 |
| TXN-01017108 | Toast | $137.63 | $3.58 | $134.05 | 2026-03-16 13:17:03 |
| TXN-01016208 | Toast | $57.48 | $1.49 | $55.99 | 2026-03-16 13:16:02 |
| TXN-01011606 | DoorDash | $80.25 | $24.07 | $56.18 | 2026-03-16 13:14:48 |
| TXN-01009656 | DoorDash | $111.04 | $33.31 | $77.73 | 2026-03-16 13:12:12 |
| TXN-01013298 | UberEats | $62.32 | $18.70 | $43.62 | 2026-03-16 13:11:28 |
| TXN-01011463 | DoorDash | $58.82 | $17.65 | $41.17 | 2026-03-16 13:11:22 |
| TXN-01011978 | DoorDash | $123.31 | $36.99 | $86.32 | 2026-03-16 13:10:19 |
| TXN-01013439 | UberEats | $55.02 | $16.51 | $38.51 | 2026-03-16 13:10:15 |
| TXN-01018424 | Square | $113.81 | $3.30 | $110.51 | 2026-03-16 13:10:10 |
| TXN-01014039 | UberEats | $127.15 | $38.15 | $89.00 | 2026-03-16 13:07:21 |
| TXN-01014363 | UberEats | $159.26 | $47.78 | $111.48 | 2026-03-16 13:03:50 |
| TXN-01011494 | DoorDash | $135.42 | $40.63 | $94.79 | 2026-03-16 13:01:24 |
| TXN-01017958 | Square | $99.66 | $2.89 | $96.77 | 2026-03-16 12:58:45 |
| TXN-01016034 | Toast | $63.38 | $1.65 | $61.73 | 2026-03-16 12:58:29 |
| TXN-01017977 | Square | $123.41 | $3.58 | $119.83 | 2026-03-16 12:56:38 |
| TXN-01016295 | Toast | $112.68 | $2.93 | $109.75 | 2026-03-16 12:54:56 |
| TXN-01016749 | Toast | $113.49 | $2.95 | $110.54 | 2026-03-16 12:54:27 |
| TXN-01015666 | GrubHub | $123.67 | $37.10 | $86.57 | 2026-03-16 12:54:16 |
| TXN-01011607 | DoorDash | $112.71 | $33.81 | $78.90 | 2026-03-16 12:53:48 |
| TXN-01019511 | Clover | $89.20 | $2.14 | $87.06 | 2026-03-16 12:50:26 |
| TXN-01011181 | DoorDash | $66.69 | $20.01 | $46.68 | 2026-03-16 12:50:11 |