Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016670 | Toast | $71.16 | $1.85 | $69.31 | 2026-03-20 12:24:22 |
| TXN-01010002 | DoorDash | $132.09 | $39.63 | $92.46 | 2026-03-20 12:24:04 |
| TXN-01013580 | UberEats | $125.49 | $37.65 | $87.84 | 2026-03-20 12:22:50 |
| TXN-01016495 | Toast | $88.28 | $2.30 | $85.98 | 2026-03-20 12:19:02 |
| TXN-01015965 | Toast | $71.96 | $1.87 | $70.09 | 2026-03-20 12:18:56 |
| TXN-01012130 | DoorDash | $101.45 | $30.43 | $71.02 | 2026-03-20 12:17:57 |
| TXN-01015935 | Toast | $108.50 | $2.82 | $105.68 | 2026-03-20 12:16:36 |
| TXN-01019903 | Clover | $79.32 | $1.90 | $77.42 | 2026-03-20 12:16:27 |
| TXN-01010086 | DoorDash | $70.02 | $21.01 | $49.01 | 2026-03-20 12:14:37 |
| TXN-01019391 | Clover | $118.63 | $2.85 | $115.78 | 2026-03-20 12:13:57 |
| TXN-01012679 | UberEats | $59.50 | $17.85 | $41.65 | 2026-03-20 12:13:52 |
| TXN-01015908 | Toast | $81.88 | $2.13 | $79.75 | 2026-03-20 12:13:31 |
| TXN-01018798 | Square | $74.74 | $2.17 | $72.57 | 2026-03-20 12:13:15 |
| TXN-01015779 | Toast | $69.38 | $1.80 | $67.58 | 2026-03-20 12:10:33 |
| TXN-01013021 | UberEats | $56.68 | $17.00 | $39.68 | 2026-03-20 12:08:58 |
| TXN-01011779 | DoorDash | $48.88 | $14.66 | $34.22 | 2026-03-20 12:06:38 |
| TXN-01016164 | Toast | $135.84 | $3.53 | $132.31 | 2026-03-20 12:05:13 |
| TXN-01018135 | Square | $55.13 | $1.60 | $53.53 | 2026-03-20 12:05:04 |
| TXN-01018270 | Square | $57.03 | $1.65 | $55.38 | 2026-03-20 12:04:31 |
| TXN-01015127 | GrubHub | $113.98 | $34.19 | $79.79 | 2026-03-20 12:03:58 |
| TXN-01017174 | Toast | $80.08 | $2.08 | $78.00 | 2026-03-20 12:02:21 |
| TXN-01017289 | Toast | $126.29 | $3.28 | $123.01 | 2026-03-20 12:01:59 |
| TXN-01010156 | DoorDash | $146.61 | $43.98 | $102.63 | 2026-03-20 12:01:03 |
| TXN-01011745 | DoorDash | $97.54 | $29.26 | $68.28 | 2026-03-20 12:00:16 |
| TXN-01018151 | Square | $119.28 | $3.46 | $115.82 | 2026-03-20 11:59:51 |