Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009878 | DoorDash | $113.05 | $33.91 | $79.14 | 2026-03-20 13:00:28 |
| TXN-01013462 | UberEats | $117.09 | $35.13 | $81.96 | 2026-03-20 12:59:51 |
| TXN-01012471 | UberEats | $58.36 | $17.51 | $40.85 | 2026-03-20 12:58:16 |
| TXN-01013494 | UberEats | $118.98 | $35.69 | $83.29 | 2026-03-20 12:58:07 |
| TXN-01015472 | GrubHub | $94.49 | $28.35 | $66.14 | 2026-03-20 12:57:39 |
| TXN-01016519 | Toast | $141.62 | $3.68 | $137.94 | 2026-03-20 12:56:32 |
| TXN-01010859 | DoorDash | $146.48 | $43.94 | $102.54 | 2026-03-20 12:55:54 |
| TXN-01017154 | Toast | $58.13 | $1.51 | $56.62 | 2026-03-20 12:53:11 |
| TXN-01014987 | GrubHub | $153.74 | $46.12 | $107.62 | 2026-03-20 12:52:19 |
| TXN-01009643 | DoorDash | $124.15 | $37.24 | $86.91 | 2026-03-20 12:50:20 |
| TXN-01015051 | GrubHub | $82.39 | $24.72 | $57.67 | 2026-03-20 12:50:13 |
| TXN-01019123 | Square | $105.82 | $3.07 | $102.75 | 2026-03-20 12:49:47 |
| TXN-01014319 | UberEats | $88.79 | $26.64 | $62.15 | 2026-03-20 12:48:58 |
| TXN-01018770 | Square | $97.43 | $2.83 | $94.60 | 2026-03-20 12:42:24 |
| TXN-01018121 | Square | $63.92 | $1.85 | $62.07 | 2026-03-20 12:40:30 |
| TXN-01016657 | Toast | $127.69 | $3.32 | $124.37 | 2026-03-20 12:40:27 |
| TXN-01015353 | GrubHub | $119.51 | $35.85 | $83.66 | 2026-03-20 12:40:06 |
| TXN-01009614 | DoorDash | $130.12 | $39.04 | $91.08 | 2026-03-20 12:40:00 |
| TXN-01013832 | UberEats | $44.50 | $13.35 | $31.15 | 2026-03-20 12:38:54 |
| TXN-01013079 | UberEats | $133.54 | $40.06 | $93.48 | 2026-03-20 12:38:28 |
| TXN-01012313 | DoorDash | $45.79 | $13.74 | $32.05 | 2026-03-20 12:38:19 |
| TXN-01009704 | DoorDash | $71.95 | $21.59 | $50.36 | 2026-03-20 12:38:00 |
| TXN-01009462 | DoorDash | $72.84 | $21.85 | $50.99 | 2026-03-20 12:37:38 |
| TXN-01018724 | Square | $133.14 | $3.86 | $129.28 | 2026-03-20 12:35:30 |
| TXN-01019789 | Clover | $57.08 | $1.37 | $55.71 | 2026-03-20 12:34:47 |