Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011881 | DoorDash | $136.94 | $41.08 | $95.86 | 2026-03-20 13:46:20 |
| TXN-01017250 | Toast | $97.72 | $2.54 | $95.18 | 2026-03-20 13:43:48 |
| TXN-01015557 | GrubHub | $69.22 | $20.77 | $48.45 | 2026-03-20 13:40:54 |
| TXN-01010269 | DoorDash | $66.37 | $19.91 | $46.46 | 2026-03-20 13:40:30 |
| TXN-01020018 | Clover | $85.96 | $2.06 | $83.90 | 2026-03-20 13:39:51 |
| TXN-01011141 | DoorDash | $130.82 | $39.25 | $91.57 | 2026-03-20 13:38:41 |
| TXN-01015575 | GrubHub | $86.76 | $26.03 | $60.73 | 2026-03-20 13:37:58 |
| TXN-01013086 | UberEats | $45.34 | $13.60 | $31.74 | 2026-03-20 13:36:18 |
| TXN-01016451 | Toast | $133.82 | $3.48 | $130.34 | 2026-03-20 13:32:24 |
| TXN-01018734 | Square | $103.86 | $3.01 | $100.85 | 2026-03-20 13:30:44 |
| TXN-01013287 | UberEats | $54.36 | $16.31 | $38.05 | 2026-03-20 13:30:05 |
| TXN-01016370 | Toast | $69.16 | $1.80 | $67.36 | 2026-03-20 13:27:57 |
| TXN-01009653 | DoorDash | $89.01 | $26.70 | $62.31 | 2026-03-20 13:25:41 |
| TXN-01015525 | GrubHub | $152.81 | $45.84 | $106.97 | 2026-03-20 13:25:39 |
| TXN-01012366 | UberEats | $110.83 | $33.25 | $77.58 | 2026-03-20 13:23:40 |
| TXN-01009519 | DoorDash | $70.81 | $21.24 | $49.57 | 2026-03-20 13:21:10 |
| TXN-01012563 | UberEats | $117.98 | $35.39 | $82.59 | 2026-03-20 13:19:58 |
| TXN-01012424 | UberEats | $44.91 | $13.47 | $31.44 | 2026-03-20 13:13:25 |
| TXN-01014994 | GrubHub | $158.05 | $47.41 | $110.64 | 2026-03-20 13:11:59 |
| TXN-01010499 | DoorDash | $123.54 | $37.06 | $86.48 | 2026-03-20 13:04:54 |
| TXN-01009879 | DoorDash | $59.34 | $17.80 | $41.54 | 2026-03-20 13:03:49 |
| TXN-01015812 | Toast | $119.64 | $3.11 | $116.53 | 2026-03-20 13:03:39 |
| TXN-01015564 | GrubHub | $112.75 | $33.82 | $78.93 | 2026-03-20 13:03:23 |
| TXN-01012009 | DoorDash | $79.95 | $23.98 | $55.97 | 2026-03-20 13:02:15 |
| TXN-01014324 | UberEats | $94.84 | $28.45 | $66.39 | 2026-03-20 13:01:51 |