Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017046 | Toast | $102.43 | $2.66 | $99.77 | 2026-03-20 14:26:49 |
| TXN-01014742 | GrubHub | $106.63 | $31.99 | $74.64 | 2026-03-20 14:25:48 |
| TXN-01018361 | Square | $107.08 | $3.11 | $103.97 | 2026-03-20 14:25:39 |
| TXN-01018323 | Square | $126.46 | $3.67 | $122.79 | 2026-03-20 14:24:22 |
| TXN-01015644 | GrubHub | $138.97 | $41.69 | $97.28 | 2026-03-20 14:24:05 |
| TXN-01017791 | Square | $95.97 | $2.78 | $93.19 | 2026-03-20 14:21:33 |
| TXN-01010377 | DoorDash | $130.58 | $39.17 | $91.41 | 2026-03-20 14:16:45 |
| TXN-01014490 | UberEats | $128.10 | $38.43 | $89.67 | 2026-03-20 14:14:29 |
| TXN-01016152 | Toast | $79.38 | $2.06 | $77.32 | 2026-03-20 14:06:58 |
| TXN-01017965 | Square | $58.69 | $1.70 | $56.99 | 2026-03-20 14:03:26 |
| TXN-01011980 | DoorDash | $137.61 | $41.28 | $96.33 | 2026-03-20 14:01:33 |
| TXN-01012921 | UberEats | $56.06 | $16.82 | $39.24 | 2026-03-20 13:58:03 |
| TXN-01013234 | UberEats | $44.95 | $13.49 | $31.46 | 2026-03-20 13:57:27 |
| TXN-01011265 | DoorDash | $74.01 | $22.20 | $51.81 | 2026-03-20 13:55:29 |
| TXN-01014669 | UberEats | $51.55 | $15.46 | $36.09 | 2026-03-20 13:55:14 |
| TXN-01010775 | DoorDash | $67.87 | $20.36 | $47.51 | 2026-03-20 13:54:44 |
| TXN-01011297 | DoorDash | $57.74 | $17.32 | $40.42 | 2026-03-20 13:53:50 |
| TXN-01016046 | Toast | $69.32 | $1.80 | $67.52 | 2026-03-20 13:52:34 |
| TXN-01015805 | Toast | $48.46 | $1.26 | $47.20 | 2026-03-20 13:52:26 |
| TXN-01010991 | DoorDash | $56.32 | $16.90 | $39.42 | 2026-03-20 13:49:57 |
| TXN-01018823 | Square | $81.78 | $2.37 | $79.41 | 2026-03-20 13:49:52 |
| TXN-01010663 | DoorDash | $120.19 | $36.06 | $84.13 | 2026-03-20 13:48:55 |
| TXN-01011780 | DoorDash | $115.23 | $34.57 | $80.66 | 2026-03-20 13:47:18 |
| TXN-01013333 | UberEats | $149.20 | $44.76 | $104.44 | 2026-03-20 13:47:09 |
| TXN-01014326 | UberEats | $46.65 | $13.99 | $32.66 | 2026-03-20 13:46:31 |