Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017555 | Toast | $56.53 | $1.47 | $55.06 | 2026-03-20 15:48:17 |
| TXN-01020016 | Clover | $40.05 | $0.96 | $39.09 | 2026-03-20 15:44:03 |
| TXN-01009722 | DoorDash | $153.28 | $45.98 | $107.30 | 2026-03-20 15:33:14 |
| TXN-01017323 | Toast | $90.47 | $2.35 | $88.12 | 2026-03-20 15:23:59 |
| TXN-01009591 | DoorDash | $129.09 | $38.73 | $90.36 | 2026-03-20 15:23:21 |
| TXN-01018999 | Square | $101.21 | $2.94 | $98.27 | 2026-03-20 15:21:40 |
| TXN-01017612 | Toast | $77.88 | $2.02 | $75.86 | 2026-03-20 15:20:43 |
| TXN-01012629 | UberEats | $58.26 | $17.48 | $40.78 | 2026-03-20 15:18:22 |
| TXN-01012485 | UberEats | $65.99 | $19.80 | $46.19 | 2026-03-20 15:18:10 |
| TXN-01019576 | Clover | $39.45 | $0.95 | $38.50 | 2026-03-20 15:16:36 |
| TXN-01017190 | Toast | $60.79 | $1.58 | $59.21 | 2026-03-20 15:08:37 |
| TXN-01011464 | DoorDash | $140.12 | $42.04 | $98.08 | 2026-03-20 15:03:09 |
| TXN-01016807 | Toast | $144.82 | $3.77 | $141.05 | 2026-03-20 15:02:16 |
| TXN-01018081 | Square | $66.37 | $1.92 | $64.45 | 2026-03-20 15:00:07 |
| TXN-01019659 | Clover | $70.57 | $1.69 | $68.88 | 2026-03-20 14:56:56 |
| TXN-01019152 | Square | $51.65 | $1.50 | $50.15 | 2026-03-20 14:52:05 |
| TXN-01017340 | Toast | $43.76 | $1.14 | $42.62 | 2026-03-20 14:46:24 |
| TXN-01010122 | DoorDash | $111.92 | $33.58 | $78.34 | 2026-03-20 14:45:42 |
| TXN-01010593 | DoorDash | $133.08 | $39.92 | $93.16 | 2026-03-20 14:43:57 |
| TXN-01010429 | DoorDash | $93.32 | $28.00 | $65.32 | 2026-03-20 14:38:53 |
| TXN-01013850 | UberEats | $138.79 | $41.64 | $97.15 | 2026-03-20 14:37:45 |
| TXN-01012129 | DoorDash | $56.87 | $17.06 | $39.81 | 2026-03-20 14:36:01 |
| TXN-01019827 | Clover | $84.40 | $2.03 | $82.37 | 2026-03-20 14:34:32 |
| TXN-01011397 | DoorDash | $112.31 | $33.69 | $78.62 | 2026-03-20 14:30:40 |
| TXN-01016825 | Toast | $89.42 | $2.32 | $87.10 | 2026-03-20 14:29:57 |