Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014316 | UberEats | $111.62 | $33.49 | $78.13 | 2026-03-20 17:05:38 |
| TXN-01012166 | DoorDash | $157.19 | $47.16 | $110.03 | 2026-03-20 17:01:33 |
| TXN-01015763 | Toast | $93.13 | $2.42 | $90.71 | 2026-03-20 17:00:55 |
| TXN-01013307 | UberEats | $60.05 | $18.01 | $42.04 | 2026-03-20 16:59:25 |
| TXN-01015855 | Toast | $139.35 | $3.62 | $135.73 | 2026-03-20 16:58:20 |
| TXN-01011709 | DoorDash | $95.15 | $28.55 | $66.60 | 2026-03-20 16:53:36 |
| TXN-01013330 | UberEats | $127.04 | $38.11 | $88.93 | 2026-03-20 16:50:33 |
| TXN-01019765 | Clover | $128.24 | $3.08 | $125.16 | 2026-03-20 16:49:04 |
| TXN-01017632 | Toast | $125.55 | $3.26 | $122.29 | 2026-03-20 16:48:23 |
| TXN-01015589 | GrubHub | $110.61 | $33.18 | $77.43 | 2026-03-20 16:43:44 |
| TXN-01018587 | Square | $110.17 | $3.19 | $106.98 | 2026-03-20 16:42:20 |
| TXN-01012718 | UberEats | $110.46 | $33.14 | $77.32 | 2026-03-20 16:36:45 |
| TXN-01010274 | DoorDash | $56.06 | $16.82 | $39.24 | 2026-03-20 16:35:28 |
| TXN-01014878 | GrubHub | $97.48 | $29.24 | $68.24 | 2026-03-20 16:29:21 |
| TXN-01010372 | DoorDash | $77.62 | $23.29 | $54.33 | 2026-03-20 16:28:40 |
| TXN-01011749 | DoorDash | $141.53 | $42.46 | $99.07 | 2026-03-20 16:21:48 |
| TXN-01013634 | UberEats | $136.94 | $41.08 | $95.86 | 2026-03-20 16:21:48 |
| TXN-01016168 | Toast | $120.88 | $3.14 | $117.74 | 2026-03-20 16:19:13 |
| TXN-01015215 | GrubHub | $60.26 | $18.08 | $42.18 | 2026-03-20 16:18:18 |
| TXN-01016473 | Toast | $71.84 | $1.87 | $69.97 | 2026-03-20 16:08:27 |
| TXN-01016561 | Toast | $39.80 | $1.03 | $38.77 | 2026-03-20 16:00:39 |
| TXN-01009810 | DoorDash | $117.80 | $35.34 | $82.46 | 2026-03-20 15:56:42 |
| TXN-01013684 | UberEats | $120.03 | $36.01 | $84.02 | 2026-03-20 15:54:59 |
| TXN-01016029 | Toast | $60.98 | $1.59 | $59.39 | 2026-03-20 15:54:16 |
| TXN-01014534 | UberEats | $145.54 | $43.66 | $101.88 | 2026-03-20 15:53:29 |