Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013943 | UberEats | $104.42 | $31.33 | $73.09 | 2026-03-20 17:52:48 |
| TXN-01012501 | UberEats | $52.66 | $15.80 | $36.86 | 2026-03-20 17:47:48 |
| TXN-01019289 | Clover | $68.62 | $1.65 | $66.97 | 2026-03-20 17:46:45 |
| TXN-01012993 | UberEats | $154.05 | $46.22 | $107.83 | 2026-03-20 17:46:14 |
| TXN-01009630 | DoorDash | $99.59 | $29.88 | $69.71 | 2026-03-20 17:45:49 |
| TXN-01010699 | DoorDash | $60.25 | $18.07 | $42.18 | 2026-03-20 17:43:32 |
| TXN-01012712 | UberEats | $104.05 | $31.21 | $72.84 | 2026-03-20 17:39:21 |
| TXN-01019353 | Clover | $114.02 | $2.74 | $111.28 | 2026-03-20 17:39:12 |
| TXN-01014788 | GrubHub | $156.66 | $47.00 | $109.66 | 2026-03-20 17:36:49 |
| TXN-01009564 | DoorDash | $49.55 | $14.86 | $34.69 | 2026-03-20 17:36:20 |
| TXN-01018240 | Square | $87.53 | $2.54 | $84.99 | 2026-03-20 17:35:41 |
| TXN-01018126 | Square | $112.47 | $3.26 | $109.21 | 2026-03-20 17:28:47 |
| TXN-01018393 | Square | $90.29 | $2.62 | $87.67 | 2026-03-20 17:24:47 |
| TXN-01019615 | Clover | $142.77 | $3.43 | $139.34 | 2026-03-20 17:23:06 |
| TXN-01019139 | Square | $133.17 | $3.86 | $129.31 | 2026-03-20 17:19:26 |
| TXN-01010652 | DoorDash | $77.57 | $23.27 | $54.30 | 2026-03-20 17:18:23 |
| TXN-01015991 | Toast | $48.71 | $1.27 | $47.44 | 2026-03-20 17:18:01 |
| TXN-01018072 | Square | $62.20 | $1.80 | $60.40 | 2026-03-20 17:17:42 |
| TXN-01013497 | UberEats | $138.54 | $41.56 | $96.98 | 2026-03-20 17:17:27 |
| TXN-01015017 | GrubHub | $156.68 | $47.00 | $109.68 | 2026-03-20 17:16:53 |
| TXN-01014085 | UberEats | $96.97 | $29.09 | $67.88 | 2026-03-20 17:15:16 |
| TXN-01018619 | Square | $39.78 | $1.15 | $38.63 | 2026-03-20 17:15:08 |
| TXN-01013763 | UberEats | $96.16 | $28.85 | $67.31 | 2026-03-20 17:11:29 |
| TXN-01018791 | Square | $140.96 | $4.09 | $136.87 | 2026-03-20 17:09:25 |
| TXN-01014559 | UberEats | $153.40 | $46.02 | $107.38 | 2026-03-20 17:06:40 |