Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019349 | Clover | $57.79 | $1.39 | $56.40 | 2026-03-20 18:41:25 |
| TXN-01017220 | Toast | $64.99 | $1.69 | $63.30 | 2026-03-20 18:39:24 |
| TXN-01012466 | UberEats | $110.05 | $33.02 | $77.03 | 2026-03-20 18:39:12 |
| TXN-01011125 | DoorDash | $151.40 | $45.42 | $105.98 | 2026-03-20 18:35:29 |
| TXN-01016916 | Toast | $50.81 | $1.32 | $49.49 | 2026-03-20 18:34:21 |
| TXN-01016088 | Toast | $82.79 | $2.15 | $80.64 | 2026-03-20 18:31:24 |
| TXN-01014358 | UberEats | $148.00 | $44.40 | $103.60 | 2026-03-20 18:31:22 |
| TXN-01018436 | Square | $116.33 | $3.37 | $112.96 | 2026-03-20 18:29:58 |
| TXN-01014715 | GrubHub | $149.57 | $44.87 | $104.70 | 2026-03-20 18:27:58 |
| TXN-01011281 | DoorDash | $46.85 | $14.05 | $32.80 | 2026-03-20 18:26:08 |
| TXN-01017581 | Toast | $90.13 | $2.34 | $87.79 | 2026-03-20 18:22:12 |
| TXN-01011943 | DoorDash | $141.87 | $42.56 | $99.31 | 2026-03-20 18:21:37 |
| TXN-01011773 | DoorDash | $149.60 | $44.88 | $104.72 | 2026-03-20 18:21:12 |
| TXN-01012474 | UberEats | $87.16 | $26.15 | $61.01 | 2026-03-20 18:19:03 |
| TXN-01014529 | UberEats | $99.02 | $29.71 | $69.31 | 2026-03-20 18:14:00 |
| TXN-01011046 | DoorDash | $151.70 | $45.51 | $106.19 | 2026-03-20 18:11:28 |
| TXN-01019596 | Clover | $104.14 | $2.50 | $101.64 | 2026-03-20 18:08:16 |
| TXN-01017897 | Square | $135.04 | $3.92 | $131.12 | 2026-03-20 18:07:54 |
| TXN-01013880 | UberEats | $140.20 | $42.06 | $98.14 | 2026-03-20 18:02:58 |
| TXN-01019957 | Clover | $95.68 | $2.30 | $93.38 | 2026-03-20 18:02:14 |
| TXN-01013003 | UberEats | $45.58 | $13.67 | $31.91 | 2026-03-20 17:58:41 |
| TXN-01014654 | UberEats | $51.06 | $15.32 | $35.74 | 2026-03-20 17:58:36 |
| TXN-01017233 | Toast | $80.46 | $2.09 | $78.37 | 2026-03-20 17:55:35 |
| TXN-01019833 | Clover | $110.62 | $2.65 | $107.97 | 2026-03-20 17:54:50 |
| TXN-01014525 | UberEats | $81.13 | $24.34 | $56.79 | 2026-03-20 17:53:10 |