Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016712 | Toast | $50.40 | $1.31 | $49.09 | 2026-03-20 19:30:00 |
| TXN-01009696 | DoorDash | $115.24 | $34.57 | $80.67 | 2026-03-20 19:27:14 |
| TXN-01012626 | UberEats | $43.84 | $13.15 | $30.69 | 2026-03-20 19:27:07 |
| TXN-01016815 | Toast | $133.10 | $3.46 | $129.64 | 2026-03-20 19:25:51 |
| TXN-01010799 | DoorDash | $129.16 | $38.75 | $90.41 | 2026-03-20 19:20:56 |
| TXN-01014680 | UberEats | $130.77 | $39.23 | $91.54 | 2026-03-20 19:20:15 |
| TXN-01016352 | Toast | $115.06 | $2.99 | $112.07 | 2026-03-20 19:18:53 |
| TXN-01010203 | DoorDash | $66.15 | $19.85 | $46.30 | 2026-03-20 19:18:24 |
| TXN-01009703 | DoorDash | $80.48 | $24.14 | $56.34 | 2026-03-20 19:12:38 |
| TXN-01011405 | DoorDash | $76.63 | $22.99 | $53.64 | 2026-03-20 19:11:35 |
| TXN-01018695 | Square | $114.17 | $3.31 | $110.86 | 2026-03-20 19:09:17 |
| TXN-01015798 | Toast | $78.78 | $2.05 | $76.73 | 2026-03-20 19:09:15 |
| TXN-01015898 | Toast | $70.19 | $1.82 | $68.37 | 2026-03-20 19:08:18 |
| TXN-01016226 | Toast | $126.85 | $3.30 | $123.55 | 2026-03-20 19:08:04 |
| TXN-01010394 | DoorDash | $46.19 | $13.86 | $32.33 | 2026-03-20 19:00:32 |
| TXN-01012360 | UberEats | $48.08 | $14.42 | $33.66 | 2026-03-20 18:59:48 |
| TXN-01015205 | GrubHub | $78.09 | $23.43 | $54.66 | 2026-03-20 18:57:45 |
| TXN-01015373 | GrubHub | $145.21 | $43.56 | $101.65 | 2026-03-20 18:57:33 |
| TXN-01010750 | DoorDash | $45.79 | $13.74 | $32.05 | 2026-03-20 18:54:50 |
| TXN-01016864 | Toast | $123.92 | $3.22 | $120.70 | 2026-03-20 18:53:03 |
| TXN-01015587 | GrubHub | $147.35 | $44.20 | $103.15 | 2026-03-20 18:49:39 |
| TXN-01011099 | DoorDash | $90.97 | $27.29 | $63.68 | 2026-03-20 18:43:24 |
| TXN-01018266 | Square | $136.72 | $3.96 | $132.76 | 2026-03-20 18:43:16 |
| TXN-01013380 | UberEats | $144.54 | $43.36 | $101.18 | 2026-03-20 18:43:00 |
| TXN-01012640 | UberEats | $102.97 | $30.89 | $72.08 | 2026-03-20 18:42:36 |