Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017314 | Toast | $123.34 | $3.21 | $120.13 | 2026-03-20 20:35:20 |
| TXN-01014809 | GrubHub | $89.46 | $26.84 | $62.62 | 2026-03-20 20:24:10 |
| TXN-01016942 | Toast | $136.16 | $3.54 | $132.62 | 2026-03-20 20:20:59 |
| TXN-01012678 | UberEats | $77.62 | $23.29 | $54.33 | 2026-03-20 20:18:18 |
| TXN-01009489 | DoorDash | $50.66 | $15.20 | $35.46 | 2026-03-20 20:16:47 |
| TXN-01010837 | DoorDash | $51.79 | $15.54 | $36.25 | 2026-03-20 20:10:45 |
| TXN-01014909 | GrubHub | $113.85 | $34.15 | $79.70 | 2026-03-20 20:05:23 |
| TXN-01009688 | DoorDash | $131.32 | $39.40 | $91.92 | 2026-03-20 19:59:07 |
| TXN-01017941 | Square | $112.95 | $3.28 | $109.67 | 2026-03-20 19:56:52 |
| TXN-01018374 | Square | $49.75 | $1.44 | $48.31 | 2026-03-20 19:51:02 |
| TXN-01014440 | UberEats | $134.62 | $40.39 | $94.23 | 2026-03-20 19:50:55 |
| TXN-01013719 | UberEats | $112.39 | $33.72 | $78.67 | 2026-03-20 19:48:54 |
| TXN-01017302 | Toast | $78.77 | $2.05 | $76.72 | 2026-03-20 19:48:28 |
| TXN-01015073 | GrubHub | $76.69 | $23.01 | $53.68 | 2026-03-20 19:44:09 |
| TXN-01019804 | Clover | $56.17 | $1.35 | $54.82 | 2026-03-20 19:41:24 |
| TXN-01013369 | UberEats | $80.94 | $24.28 | $56.66 | 2026-03-20 19:39:36 |
| TXN-01015509 | GrubHub | $99.02 | $29.71 | $69.31 | 2026-03-20 19:38:50 |
| TXN-01018278 | Square | $142.62 | $4.14 | $138.48 | 2026-03-20 19:37:01 |
| TXN-01017718 | Square | $92.71 | $2.69 | $90.02 | 2026-03-20 19:35:11 |
| TXN-01011240 | DoorDash | $103.80 | $31.14 | $72.66 | 2026-03-20 19:33:04 |
| TXN-01010924 | DoorDash | $146.09 | $43.83 | $102.26 | 2026-03-20 19:32:43 |
| TXN-01009746 | DoorDash | $139.72 | $41.92 | $97.80 | 2026-03-20 19:31:04 |
| TXN-01018537 | Square | $41.94 | $1.22 | $40.72 | 2026-03-20 19:31:03 |
| TXN-01012714 | UberEats | $54.08 | $16.22 | $37.86 | 2026-03-20 19:30:14 |
| TXN-01010415 | DoorDash | $89.00 | $26.70 | $62.30 | 2026-03-20 19:30:00 |