Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010693 | DoorDash | $119.49 | $35.85 | $83.64 | 2026-03-20 21:48:43 |
| TXN-01013837 | UberEats | $124.81 | $37.44 | $87.37 | 2026-03-20 21:42:30 |
| TXN-01009414 | DoorDash | $102.78 | $30.83 | $71.95 | 2026-03-20 21:40:42 |
| TXN-01019934 | Clover | $81.19 | $1.95 | $79.24 | 2026-03-20 21:36:41 |
| TXN-01015792 | Toast | $141.41 | $3.68 | $137.73 | 2026-03-20 21:33:21 |
| TXN-01011283 | DoorDash | $110.42 | $33.13 | $77.29 | 2026-03-20 21:31:15 |
| TXN-01011683 | DoorDash | $46.42 | $13.93 | $32.49 | 2026-03-20 21:29:22 |
| TXN-01013804 | UberEats | $91.93 | $27.58 | $64.35 | 2026-03-20 21:24:54 |
| TXN-01011112 | DoorDash | $55.01 | $16.50 | $38.51 | 2026-03-20 21:21:14 |
| TXN-01009474 | DoorDash | $122.51 | $36.75 | $85.76 | 2026-03-20 21:19:13 |
| TXN-01009975 | DoorDash | $94.54 | $28.36 | $66.18 | 2026-03-20 21:18:41 |
| TXN-01013681 | UberEats | $149.22 | $44.77 | $104.45 | 2026-03-20 21:16:43 |
| TXN-01012279 | DoorDash | $47.22 | $14.17 | $33.05 | 2026-03-20 21:12:48 |
| TXN-01014156 | UberEats | $124.08 | $37.22 | $86.86 | 2026-03-20 21:11:17 |
| TXN-01018901 | Square | $122.58 | $3.55 | $119.03 | 2026-03-20 21:04:22 |
| TXN-01009953 | DoorDash | $61.97 | $18.59 | $43.38 | 2026-03-20 21:03:02 |
| TXN-01009364 | DoorDash | $153.85 | $46.15 | $107.70 | 2026-03-20 20:53:56 |
| TXN-01010751 | DoorDash | $62.85 | $18.86 | $43.99 | 2026-03-20 20:50:24 |
| TXN-01014918 | GrubHub | $61.32 | $18.40 | $42.92 | 2026-03-20 20:50:08 |
| TXN-01009388 | DoorDash | $65.56 | $19.67 | $45.89 | 2026-03-20 20:48:10 |
| TXN-01010790 | DoorDash | $64.48 | $19.34 | $45.14 | 2026-03-20 20:48:03 |
| TXN-01011658 | DoorDash | $137.19 | $41.16 | $96.03 | 2026-03-20 20:45:44 |
| TXN-01015635 | GrubHub | $48.16 | $14.45 | $33.71 | 2026-03-20 20:43:01 |
| TXN-01011762 | DoorDash | $105.86 | $31.76 | $74.10 | 2026-03-20 20:42:12 |
| TXN-01013469 | UberEats | $54.90 | $16.47 | $38.43 | 2026-03-20 20:35:33 |