Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017622 | Toast | $138.73 | $3.61 | $135.12 | 2026-03-21 09:40:11 |
| TXN-01009691 | DoorDash | $121.44 | $36.43 | $85.01 | 2026-03-21 09:33:31 |
| TXN-01010285 | DoorDash | $82.61 | $24.78 | $57.83 | 2026-03-21 09:25:30 |
| TXN-01010787 | DoorDash | $113.98 | $34.19 | $79.79 | 2026-03-21 09:20:16 |
| TXN-01012316 | DoorDash | $142.16 | $42.65 | $99.51 | 2026-03-21 09:07:23 |
| TXN-01018588 | Square | $38.89 | $1.13 | $37.76 | 2026-03-21 08:54:59 |
| TXN-01014021 | UberEats | $66.50 | $19.95 | $46.55 | 2026-03-21 08:53:22 |
| TXN-01016469 | Toast | $68.89 | $1.79 | $67.10 | 2026-03-21 08:47:17 |
| TXN-01018096 | Square | $100.72 | $2.92 | $97.80 | 2026-03-21 08:45:18 |
| TXN-01019317 | Clover | $72.72 | $1.75 | $70.97 | 2026-03-21 08:40:26 |
| TXN-01011002 | DoorDash | $53.16 | $15.95 | $37.21 | 2026-03-21 08:32:23 |
| TXN-01017360 | Toast | $79.14 | $2.06 | $77.08 | 2026-03-21 08:21:21 |
| TXN-01010024 | DoorDash | $109.52 | $32.86 | $76.66 | 2026-03-21 08:08:40 |
| TXN-01011906 | DoorDash | $76.10 | $22.83 | $53.27 | 2026-03-21 07:41:56 |
| TXN-01017287 | Toast | $60.91 | $1.58 | $59.33 | 2026-03-21 07:04:25 |
| TXN-01014334 | UberEats | $108.31 | $32.49 | $75.82 | 2026-03-20 23:45:40 |
| TXN-01018370 | Square | $137.76 | $4.00 | $133.76 | 2026-03-20 23:16:21 |
| TXN-01018755 | Square | $53.28 | $1.55 | $51.73 | 2026-03-20 23:06:31 |
| TXN-01011131 | DoorDash | $84.02 | $25.21 | $58.81 | 2026-03-20 22:47:25 |
| TXN-01015420 | GrubHub | $85.57 | $25.67 | $59.90 | 2026-03-20 22:47:06 |
| TXN-01014047 | UberEats | $50.20 | $15.06 | $35.14 | 2026-03-20 22:41:43 |
| TXN-01015067 | GrubHub | $123.36 | $37.01 | $86.35 | 2026-03-20 22:40:23 |
| TXN-01017152 | Toast | $90.01 | $2.34 | $87.67 | 2026-03-20 22:37:53 |
| TXN-01016133 | Toast | $112.31 | $2.92 | $109.39 | 2026-03-20 22:05:21 |
| TXN-01018471 | Square | $38.94 | $1.13 | $37.81 | 2026-03-20 21:56:40 |