Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018332 | Square | $67.05 | $1.94 | $65.11 | 2026-03-21 11:06:26 |
| TXN-01010402 | DoorDash | $82.77 | $24.83 | $57.94 | 2026-03-21 11:03:33 |
| TXN-01009853 | DoorDash | $92.00 | $27.60 | $64.40 | 2026-03-21 11:02:54 |
| TXN-01014904 | GrubHub | $105.32 | $31.60 | $73.72 | 2026-03-21 11:01:29 |
| TXN-01011193 | DoorDash | $81.44 | $24.43 | $57.01 | 2026-03-21 11:00:31 |
| TXN-01016707 | Toast | $135.20 | $3.52 | $131.68 | 2026-03-21 10:51:33 |
| TXN-01011812 | DoorDash | $61.02 | $18.31 | $42.71 | 2026-03-21 10:46:37 |
| TXN-01011459 | DoorDash | $102.19 | $30.66 | $71.53 | 2026-03-21 10:43:59 |
| TXN-01015102 | GrubHub | $146.62 | $43.99 | $102.63 | 2026-03-21 10:42:46 |
| TXN-01015584 | GrubHub | $83.51 | $25.05 | $58.46 | 2026-03-21 10:41:01 |
| TXN-01011535 | DoorDash | $99.33 | $29.80 | $69.53 | 2026-03-21 10:38:21 |
| TXN-01019023 | Square | $139.71 | $4.05 | $135.66 | 2026-03-21 10:35:16 |
| TXN-01019537 | Clover | $68.79 | $1.65 | $67.14 | 2026-03-21 10:31:52 |
| TXN-01015131 | GrubHub | $106.23 | $31.87 | $74.36 | 2026-03-21 10:30:59 |
| TXN-01009826 | DoorDash | $79.85 | $23.95 | $55.90 | 2026-03-21 10:24:46 |
| TXN-01013737 | UberEats | $135.90 | $40.77 | $95.13 | 2026-03-21 10:24:37 |
| TXN-01012353 | UberEats | $141.19 | $42.36 | $98.83 | 2026-03-21 10:17:06 |
| TXN-01016699 | Toast | $114.24 | $2.97 | $111.27 | 2026-03-21 10:16:29 |
| TXN-01012437 | UberEats | $104.38 | $31.31 | $73.07 | 2026-03-21 10:10:47 |
| TXN-01016871 | Toast | $55.46 | $1.44 | $54.02 | 2026-03-21 10:10:00 |
| TXN-01017445 | Toast | $90.76 | $2.36 | $88.40 | 2026-03-21 10:08:51 |
| TXN-01011720 | DoorDash | $126.81 | $38.04 | $88.77 | 2026-03-21 10:05:23 |
| TXN-01013813 | UberEats | $83.67 | $25.10 | $58.57 | 2026-03-21 10:01:45 |
| TXN-01013872 | UberEats | $89.65 | $26.89 | $62.76 | 2026-03-21 10:01:38 |
| TXN-01018541 | Square | $66.12 | $1.92 | $64.20 | 2026-03-21 09:56:42 |