Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019503 | Clover | $45.14 | $1.08 | $44.06 | 2026-03-21 12:18:29 |
| TXN-01015300 | GrubHub | $85.97 | $25.79 | $60.18 | 2026-03-21 12:11:04 |
| TXN-01011468 | DoorDash | $94.44 | $28.33 | $66.11 | 2026-03-21 12:10:37 |
| TXN-01011686 | DoorDash | $54.05 | $16.21 | $37.84 | 2026-03-21 12:08:21 |
| TXN-01020027 | Clover | $56.60 | $1.36 | $55.24 | 2026-03-21 12:02:27 |
| TXN-01019784 | Clover | $111.72 | $2.68 | $109.04 | 2026-03-21 12:00:32 |
| TXN-01015361 | GrubHub | $145.03 | $43.51 | $101.52 | 2026-03-21 11:59:39 |
| TXN-01016267 | Toast | $130.47 | $3.39 | $127.08 | 2026-03-21 11:57:42 |
| TXN-01012236 | DoorDash | $83.23 | $24.97 | $58.26 | 2026-03-21 11:56:25 |
| TXN-01016006 | Toast | $59.73 | $1.55 | $58.18 | 2026-03-21 11:54:00 |
| TXN-01019093 | Square | $72.98 | $2.12 | $70.86 | 2026-03-21 11:50:38 |
| TXN-01014708 | GrubHub | $65.93 | $19.78 | $46.15 | 2026-03-21 11:49:32 |
| TXN-01012497 | UberEats | $126.25 | $37.88 | $88.37 | 2026-03-21 11:46:47 |
| TXN-01010820 | DoorDash | $85.69 | $25.71 | $59.98 | 2026-03-21 11:40:27 |
| TXN-01017341 | Toast | $66.99 | $1.74 | $65.25 | 2026-03-21 11:39:50 |
| TXN-01019536 | Clover | $64.42 | $1.55 | $62.87 | 2026-03-21 11:38:55 |
| TXN-01014006 | UberEats | $71.46 | $21.44 | $50.02 | 2026-03-21 11:37:21 |
| TXN-01011444 | DoorDash | $67.04 | $20.11 | $46.93 | 2026-03-21 11:35:28 |
| TXN-01015057 | GrubHub | $93.57 | $28.07 | $65.50 | 2026-03-21 11:24:36 |
| TXN-01015453 | GrubHub | $131.47 | $39.44 | $92.03 | 2026-03-21 11:17:11 |
| TXN-01014509 | UberEats | $130.18 | $39.05 | $91.13 | 2026-03-21 11:16:55 |
| TXN-01013350 | UberEats | $48.67 | $14.60 | $34.07 | 2026-03-21 11:16:08 |
| TXN-01014245 | UberEats | $155.63 | $46.69 | $108.94 | 2026-03-21 11:11:59 |
| TXN-01012475 | UberEats | $153.44 | $46.03 | $107.41 | 2026-03-21 11:11:06 |
| TXN-01017822 | Square | $70.75 | $2.05 | $68.70 | 2026-03-21 11:09:39 |