Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014780 | GrubHub | $139.16 | $41.75 | $97.41 | 2026-03-21 13:30:29 |
| TXN-01013825 | UberEats | $137.87 | $41.36 | $96.51 | 2026-03-21 13:19:53 |
| TXN-01016121 | Toast | $45.55 | $1.18 | $44.37 | 2026-03-21 13:19:53 |
| TXN-01011290 | DoorDash | $122.48 | $36.74 | $85.74 | 2026-03-21 13:15:36 |
| TXN-01016824 | Toast | $96.08 | $2.50 | $93.58 | 2026-03-21 13:14:21 |
| TXN-01015287 | GrubHub | $111.24 | $33.37 | $77.87 | 2026-03-21 13:14:11 |
| TXN-01017002 | Toast | $122.70 | $3.19 | $119.51 | 2026-03-21 13:08:52 |
| TXN-01010960 | DoorDash | $80.36 | $24.11 | $56.25 | 2026-03-21 13:08:20 |
| TXN-01015203 | GrubHub | $62.24 | $18.67 | $43.57 | 2026-03-21 13:07:40 |
| TXN-01013922 | UberEats | $120.24 | $36.07 | $84.17 | 2026-03-21 13:06:58 |
| TXN-01013253 | UberEats | $95.00 | $28.50 | $66.50 | 2026-03-21 13:06:51 |
| TXN-01015867 | Toast | $102.57 | $2.67 | $99.90 | 2026-03-21 13:03:23 |
| TXN-01018161 | Square | $120.93 | $3.51 | $117.42 | 2026-03-21 12:58:19 |
| TXN-01014078 | UberEats | $89.41 | $26.82 | $62.59 | 2026-03-21 12:57:20 |
| TXN-01020013 | Clover | $80.05 | $1.92 | $78.13 | 2026-03-21 12:39:33 |
| TXN-01019249 | Clover | $77.54 | $1.86 | $75.68 | 2026-03-21 12:37:50 |
| TXN-01012460 | UberEats | $52.14 | $15.64 | $36.50 | 2026-03-21 12:36:25 |
| TXN-01010225 | DoorDash | $51.17 | $15.35 | $35.82 | 2026-03-21 12:36:20 |
| TXN-01014322 | UberEats | $119.60 | $35.88 | $83.72 | 2026-03-21 12:33:07 |
| TXN-01019621 | Clover | $77.30 | $1.86 | $75.44 | 2026-03-21 12:31:35 |
| TXN-01012817 | UberEats | $117.21 | $35.16 | $82.05 | 2026-03-21 12:30:22 |
| TXN-01009966 | DoorDash | $79.48 | $23.84 | $55.64 | 2026-03-21 12:30:08 |
| TXN-01019141 | Square | $103.53 | $3.00 | $100.53 | 2026-03-21 12:23:12 |
| TXN-01013163 | UberEats | $71.75 | $21.52 | $50.23 | 2026-03-21 12:21:29 |
| TXN-01011736 | DoorDash | $46.08 | $13.82 | $32.26 | 2026-03-21 12:19:08 |