Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013170 | UberEats | $103.09 | $30.93 | $72.16 | 2026-03-21 13:55:54 |
| TXN-01016230 | Toast | $39.74 | $1.03 | $38.71 | 2026-03-21 13:54:33 |
| TXN-01014013 | UberEats | $47.21 | $14.16 | $33.05 | 2026-03-21 13:54:28 |
| TXN-01010341 | DoorDash | $53.84 | $16.15 | $37.69 | 2026-03-21 13:54:16 |
| TXN-01016700 | Toast | $112.72 | $2.93 | $109.79 | 2026-03-21 13:51:47 |
| TXN-01016305 | Toast | $88.45 | $2.30 | $86.15 | 2026-03-21 13:50:06 |
| TXN-01014535 | UberEats | $75.91 | $22.77 | $53.14 | 2026-03-21 13:49:28 |
| TXN-01019467 | Clover | $54.21 | $1.30 | $52.91 | 2026-03-21 13:48:50 |
| TXN-01013315 | UberEats | $59.69 | $17.91 | $41.78 | 2026-03-21 13:48:15 |
| TXN-01014200 | UberEats | $144.58 | $43.37 | $101.21 | 2026-03-21 13:47:50 |
| TXN-01014018 | UberEats | $135.25 | $40.57 | $94.68 | 2026-03-21 13:47:25 |
| TXN-01015075 | GrubHub | $87.45 | $26.23 | $61.22 | 2026-03-21 13:44:24 |
| TXN-01010895 | DoorDash | $78.15 | $23.45 | $54.70 | 2026-03-21 13:44:12 |
| TXN-01014884 | GrubHub | $63.74 | $19.12 | $44.62 | 2026-03-21 13:39:57 |
| TXN-01013463 | UberEats | $101.17 | $30.35 | $70.82 | 2026-03-21 13:39:56 |
| TXN-01010219 | DoorDash | $70.55 | $21.16 | $49.39 | 2026-03-21 13:39:28 |
| TXN-01013048 | UberEats | $100.76 | $30.23 | $70.53 | 2026-03-21 13:38:20 |
| TXN-01010216 | DoorDash | $95.91 | $28.77 | $67.14 | 2026-03-21 13:36:34 |
| TXN-01013424 | UberEats | $124.32 | $37.30 | $87.02 | 2026-03-21 13:34:57 |
| TXN-01016460 | Toast | $70.73 | $1.84 | $68.89 | 2026-03-21 13:33:42 |
| TXN-01010630 | DoorDash | $75.17 | $22.55 | $52.62 | 2026-03-21 13:33:16 |
| TXN-01016494 | Toast | $47.66 | $1.24 | $46.42 | 2026-03-21 13:32:11 |
| TXN-01017100 | Toast | $89.78 | $2.33 | $87.45 | 2026-03-21 13:32:05 |
| TXN-01014370 | UberEats | $63.78 | $19.13 | $44.65 | 2026-03-21 13:32:04 |
| TXN-01009833 | DoorDash | $155.38 | $46.61 | $108.77 | 2026-03-21 13:31:34 |