Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015990 | Toast | $81.20 | $2.11 | $79.09 | 2026-03-21 14:29:42 |
| TXN-01016009 | Toast | $141.91 | $3.69 | $138.22 | 2026-03-21 14:23:17 |
| TXN-01014240 | UberEats | $46.89 | $14.07 | $32.82 | 2026-03-21 14:22:50 |
| TXN-01013806 | UberEats | $89.45 | $26.84 | $62.61 | 2026-03-21 14:21:29 |
| TXN-01017611 | Toast | $117.29 | $3.05 | $114.24 | 2026-03-21 14:19:06 |
| TXN-01016859 | Toast | $109.66 | $2.85 | $106.81 | 2026-03-21 14:14:48 |
| TXN-01014795 | GrubHub | $137.13 | $41.14 | $95.99 | 2026-03-21 14:13:16 |
| TXN-01017645 | Toast | $130.36 | $3.39 | $126.97 | 2026-03-21 14:11:42 |
| TXN-01011586 | DoorDash | $76.18 | $22.85 | $53.33 | 2026-03-21 14:11:27 |
| TXN-01013319 | UberEats | $61.15 | $18.34 | $42.81 | 2026-03-21 14:09:51 |
| TXN-01015259 | GrubHub | $115.38 | $34.61 | $80.77 | 2026-03-21 14:08:34 |
| TXN-01017816 | Square | $42.19 | $1.22 | $40.97 | 2026-03-21 14:07:45 |
| TXN-01013023 | UberEats | $88.42 | $26.53 | $61.89 | 2026-03-21 14:06:04 |
| TXN-01010471 | DoorDash | $79.06 | $23.72 | $55.34 | 2026-03-21 14:04:58 |
| TXN-01013982 | UberEats | $46.10 | $13.83 | $32.27 | 2026-03-21 14:03:29 |
| TXN-01015039 | GrubHub | $107.81 | $32.34 | $75.47 | 2026-03-21 14:03:17 |
| TXN-01015345 | GrubHub | $52.70 | $15.81 | $36.89 | 2026-03-21 14:02:31 |
| TXN-01009334 | DoorDash | $156.97 | $47.09 | $109.88 | 2026-03-21 14:02:22 |
| TXN-01017664 | Toast | $139.19 | $3.62 | $135.57 | 2026-03-21 14:02:11 |
| TXN-01011096 | DoorDash | $119.32 | $35.80 | $83.52 | 2026-03-21 14:01:30 |
| TXN-01018593 | Square | $118.29 | $3.43 | $114.86 | 2026-03-21 14:01:22 |
| TXN-01018060 | Square | $87.89 | $2.55 | $85.34 | 2026-03-21 13:59:02 |
| TXN-01011583 | DoorDash | $117.18 | $35.15 | $82.03 | 2026-03-21 13:57:57 |
| TXN-01015957 | Toast | $98.29 | $2.56 | $95.73 | 2026-03-21 13:57:50 |
| TXN-01015263 | GrubHub | $75.56 | $22.67 | $52.89 | 2026-03-21 13:56:37 |