Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019943 | Clover | $65.62 | $1.57 | $64.05 | 2026-03-21 15:37:12 |
| TXN-01014278 | UberEats | $113.43 | $34.03 | $79.40 | 2026-03-21 15:33:44 |
| TXN-01015879 | Toast | $130.26 | $3.39 | $126.87 | 2026-03-21 15:32:19 |
| TXN-01018722 | Square | $108.58 | $3.15 | $105.43 | 2026-03-21 15:27:46 |
| TXN-01013548 | UberEats | $105.78 | $31.73 | $74.05 | 2026-03-21 15:27:22 |
| TXN-01017532 | Toast | $46.32 | $1.20 | $45.12 | 2026-03-21 15:14:56 |
| TXN-01015660 | GrubHub | $84.35 | $25.30 | $59.05 | 2026-03-21 15:11:11 |
| TXN-01017140 | Toast | $99.71 | $2.59 | $97.12 | 2026-03-21 15:11:11 |
| TXN-01013261 | UberEats | $109.45 | $32.84 | $76.61 | 2026-03-21 15:09:07 |
| TXN-01019352 | Clover | $98.19 | $2.36 | $95.83 | 2026-03-21 15:06:11 |
| TXN-01011428 | DoorDash | $111.75 | $33.52 | $78.23 | 2026-03-21 15:04:11 |
| TXN-01009358 | DoorDash | $112.58 | $33.77 | $78.81 | 2026-03-21 15:02:53 |
| TXN-01019172 | Square | $65.81 | $1.91 | $63.90 | 2026-03-21 15:00:44 |
| TXN-01013167 | UberEats | $158.17 | $47.45 | $110.72 | 2026-03-21 14:59:24 |
| TXN-01017127 | Toast | $94.72 | $2.46 | $92.26 | 2026-03-21 14:55:56 |
| TXN-01014799 | GrubHub | $63.13 | $18.94 | $44.19 | 2026-03-21 14:54:05 |
| TXN-01013038 | UberEats | $133.81 | $40.14 | $93.67 | 2026-03-21 14:53:46 |
| TXN-01009943 | DoorDash | $66.27 | $19.88 | $46.39 | 2026-03-21 14:52:56 |
| TXN-01012241 | DoorDash | $57.29 | $17.19 | $40.10 | 2026-03-21 14:49:45 |
| TXN-01014670 | UberEats | $106.48 | $31.94 | $74.54 | 2026-03-21 14:48:23 |
| TXN-01013363 | UberEats | $149.42 | $44.83 | $104.59 | 2026-03-21 14:43:59 |
| TXN-01010127 | DoorDash | $81.63 | $24.49 | $57.14 | 2026-03-21 14:43:28 |
| TXN-01016695 | Toast | $142.85 | $3.71 | $139.14 | 2026-03-21 14:38:03 |
| TXN-01009612 | DoorDash | $53.07 | $15.92 | $37.15 | 2026-03-21 14:37:57 |
| TXN-01018167 | Square | $106.69 | $3.09 | $103.60 | 2026-03-21 14:34:01 |