Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015372 | GrubHub | $92.59 | $27.78 | $64.81 | 2026-03-21 16:39:03 |
| TXN-01017696 | Square | $104.80 | $3.04 | $101.76 | 2026-03-21 16:35:58 |
| TXN-01017752 | Square | $62.09 | $1.80 | $60.29 | 2026-03-21 16:28:02 |
| TXN-01010407 | DoorDash | $144.13 | $43.24 | $100.89 | 2026-03-21 16:26:59 |
| TXN-01015548 | GrubHub | $56.52 | $16.96 | $39.56 | 2026-03-21 16:24:25 |
| TXN-01019084 | Square | $122.40 | $3.55 | $118.85 | 2026-03-21 16:22:59 |
| TXN-01015997 | Toast | $42.86 | $1.11 | $41.75 | 2026-03-21 16:18:22 |
| TXN-01013329 | UberEats | $95.36 | $28.61 | $66.75 | 2026-03-21 16:13:35 |
| TXN-01009937 | DoorDash | $62.10 | $18.63 | $43.47 | 2026-03-21 16:10:11 |
| TXN-01012598 | UberEats | $99.84 | $29.95 | $69.89 | 2026-03-21 16:09:44 |
| TXN-01016994 | Toast | $63.05 | $1.64 | $61.41 | 2026-03-21 16:08:14 |
| TXN-01012297 | DoorDash | $74.98 | $22.49 | $52.49 | 2026-03-21 16:05:51 |
| TXN-01010928 | DoorDash | $151.27 | $45.38 | $105.89 | 2026-03-21 16:04:43 |
| TXN-01012244 | DoorDash | $118.17 | $35.45 | $82.72 | 2026-03-21 15:59:25 |
| TXN-01015979 | Toast | $134.23 | $3.49 | $130.74 | 2026-03-21 15:53:34 |
| TXN-01011702 | DoorDash | $61.33 | $18.40 | $42.93 | 2026-03-21 15:52:41 |
| TXN-01018525 | Square | $38.96 | $1.13 | $37.83 | 2026-03-21 15:52:19 |
| TXN-01019618 | Clover | $60.73 | $1.46 | $59.27 | 2026-03-21 15:50:37 |
| TXN-01015899 | Toast | $70.71 | $1.84 | $68.87 | 2026-03-21 15:48:45 |
| TXN-01009596 | DoorDash | $130.95 | $39.28 | $91.67 | 2026-03-21 15:48:41 |
| TXN-01009557 | DoorDash | $71.53 | $21.46 | $50.07 | 2026-03-21 15:46:59 |
| TXN-01017634 | Toast | $92.39 | $2.40 | $89.99 | 2026-03-21 15:43:16 |
| TXN-01017380 | Toast | $49.70 | $1.29 | $48.41 | 2026-03-21 15:41:48 |
| TXN-01009636 | DoorDash | $65.54 | $19.66 | $45.88 | 2026-03-21 15:41:47 |
| TXN-01012981 | UberEats | $136.74 | $41.02 | $95.72 | 2026-03-21 15:41:45 |