Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010606 | DoorDash | $58.40 | $17.52 | $40.88 | 2026-03-21 17:59:30 |
| TXN-01012071 | DoorDash | $152.19 | $45.66 | $106.53 | 2026-03-21 17:54:25 |
| TXN-01009347 | DoorDash | $74.72 | $22.42 | $52.30 | 2026-03-21 17:51:08 |
| TXN-01015094 | GrubHub | $66.43 | $19.93 | $46.50 | 2026-03-21 17:47:19 |
| TXN-01015368 | GrubHub | $159.28 | $47.78 | $111.50 | 2026-03-21 17:46:47 |
| TXN-01014428 | UberEats | $133.21 | $39.96 | $93.25 | 2026-03-21 17:46:45 |
| TXN-01017630 | Toast | $49.06 | $1.28 | $47.78 | 2026-03-21 17:42:52 |
| TXN-01019303 | Clover | $142.34 | $3.42 | $138.92 | 2026-03-21 17:40:55 |
| TXN-01019157 | Square | $57.22 | $1.66 | $55.56 | 2026-03-21 17:40:24 |
| TXN-01015607 | GrubHub | $158.48 | $47.54 | $110.94 | 2026-03-21 17:40:19 |
| TXN-01011372 | DoorDash | $91.54 | $27.46 | $64.08 | 2026-03-21 17:38:58 |
| TXN-01010137 | DoorDash | $125.68 | $37.70 | $87.98 | 2026-03-21 17:31:53 |
| TXN-01009969 | DoorDash | $122.68 | $36.80 | $85.88 | 2026-03-21 17:25:44 |
| TXN-01012013 | DoorDash | $69.75 | $20.93 | $48.82 | 2026-03-21 17:18:14 |
| TXN-01017795 | Square | $67.53 | $1.96 | $65.57 | 2026-03-21 17:17:36 |
| TXN-01012778 | UberEats | $130.82 | $39.25 | $91.57 | 2026-03-21 17:14:22 |
| TXN-01013702 | UberEats | $146.18 | $43.85 | $102.33 | 2026-03-21 17:12:03 |
| TXN-01011883 | DoorDash | $135.11 | $40.53 | $94.58 | 2026-03-21 17:10:46 |
| TXN-01014030 | UberEats | $126.11 | $37.83 | $88.28 | 2026-03-21 17:07:17 |
| TXN-01011416 | DoorDash | $123.65 | $37.09 | $86.56 | 2026-03-21 17:06:13 |
| TXN-01016860 | Toast | $93.72 | $2.44 | $91.28 | 2026-03-21 17:04:19 |
| TXN-01018311 | Square | $42.14 | $1.22 | $40.92 | 2026-03-21 16:58:45 |
| TXN-01013381 | UberEats | $57.25 | $17.18 | $40.07 | 2026-03-21 16:55:04 |
| TXN-01016900 | Toast | $73.15 | $1.90 | $71.25 | 2026-03-21 16:51:37 |
| TXN-01015306 | GrubHub | $134.11 | $40.23 | $93.88 | 2026-03-21 16:51:00 |