Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012875 | UberEats | $69.62 | $20.89 | $48.73 | 2026-03-21 18:39:31 |
| TXN-01019437 | Clover | $131.94 | $3.17 | $128.77 | 2026-03-21 18:37:11 |
| TXN-01013894 | UberEats | $76.46 | $22.94 | $53.52 | 2026-03-21 18:35:38 |
| TXN-01016603 | Toast | $78.52 | $2.04 | $76.48 | 2026-03-21 18:29:39 |
| TXN-01010679 | DoorDash | $135.59 | $40.68 | $94.91 | 2026-03-21 18:28:20 |
| TXN-01011385 | DoorDash | $143.95 | $43.18 | $100.77 | 2026-03-21 18:28:16 |
| TXN-01015689 | GrubHub | $64.67 | $19.40 | $45.27 | 2026-03-21 18:24:31 |
| TXN-01014610 | UberEats | $100.15 | $30.05 | $70.10 | 2026-03-21 18:24:30 |
| TXN-01018341 | Square | $95.00 | $2.76 | $92.24 | 2026-03-21 18:23:24 |
| TXN-01011323 | DoorDash | $45.84 | $13.75 | $32.09 | 2026-03-21 18:22:19 |
| TXN-01016078 | Toast | $119.29 | $3.10 | $116.19 | 2026-03-21 18:18:03 |
| TXN-01014557 | UberEats | $128.50 | $38.55 | $89.95 | 2026-03-21 18:10:21 |
| TXN-01011584 | DoorDash | $85.62 | $25.69 | $59.93 | 2026-03-21 18:08:52 |
| TXN-01019418 | Clover | $70.94 | $1.70 | $69.24 | 2026-03-21 18:06:21 |
| TXN-01015496 | GrubHub | $142.83 | $42.85 | $99.98 | 2026-03-21 18:06:12 |
| TXN-01016054 | Toast | $115.08 | $2.99 | $112.09 | 2026-03-21 18:05:24 |
| TXN-01019847 | Clover | $130.34 | $3.13 | $127.21 | 2026-03-21 18:05:13 |
| TXN-01016524 | Toast | $73.72 | $1.92 | $71.80 | 2026-03-21 18:04:43 |
| TXN-01010149 | DoorDash | $153.40 | $46.02 | $107.38 | 2026-03-21 18:04:11 |
| TXN-01011601 | DoorDash | $132.73 | $39.82 | $92.91 | 2026-03-21 18:04:08 |
| TXN-01015295 | GrubHub | $72.03 | $21.61 | $50.42 | 2026-03-21 18:03:48 |
| TXN-01012056 | DoorDash | $107.25 | $32.17 | $75.08 | 2026-03-21 18:02:47 |
| TXN-01013444 | UberEats | $107.68 | $32.30 | $75.38 | 2026-03-21 18:02:47 |
| TXN-01009542 | DoorDash | $58.85 | $17.66 | $41.19 | 2026-03-21 18:01:17 |
| TXN-01014756 | GrubHub | $90.73 | $27.22 | $63.51 | 2026-03-21 17:59:34 |