Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014170 | UberEats | $53.89 | $16.17 | $37.72 | 2026-03-21 19:22:23 |
| TXN-01019705 | Clover | $76.48 | $1.84 | $74.64 | 2026-03-21 19:22:21 |
| TXN-01018933 | Square | $43.37 | $1.26 | $42.11 | 2026-03-21 19:11:51 |
| TXN-01015603 | GrubHub | $51.24 | $15.37 | $35.87 | 2026-03-21 19:11:19 |
| TXN-01017232 | Toast | $51.49 | $1.34 | $50.15 | 2026-03-21 19:02:51 |
| TXN-01017357 | Toast | $134.34 | $3.49 | $130.85 | 2026-03-21 19:02:15 |
| TXN-01012561 | UberEats | $110.99 | $33.30 | $77.69 | 2026-03-21 19:00:47 |
| TXN-01014399 | UberEats | $98.53 | $29.56 | $68.97 | 2026-03-21 18:59:37 |
| TXN-01019747 | Clover | $64.32 | $1.54 | $62.78 | 2026-03-21 18:54:26 |
| TXN-01010357 | DoorDash | $60.30 | $18.09 | $42.21 | 2026-03-21 18:53:05 |
| TXN-01017565 | Toast | $90.24 | $2.35 | $87.89 | 2026-03-21 18:52:28 |
| TXN-01019338 | Clover | $126.57 | $3.04 | $123.53 | 2026-03-21 18:52:23 |
| TXN-01016071 | Toast | $130.39 | $3.39 | $127.00 | 2026-03-21 18:52:19 |
| TXN-01016684 | Toast | $142.03 | $3.69 | $138.34 | 2026-03-21 18:51:42 |
| TXN-01019736 | Clover | $105.57 | $2.53 | $103.04 | 2026-03-21 18:49:24 |
| TXN-01013435 | UberEats | $49.40 | $14.82 | $34.58 | 2026-03-21 18:48:43 |
| TXN-01014536 | UberEats | $76.12 | $22.84 | $53.28 | 2026-03-21 18:48:28 |
| TXN-01009827 | DoorDash | $157.47 | $47.24 | $110.23 | 2026-03-21 18:47:42 |
| TXN-01016175 | Toast | $124.10 | $3.23 | $120.87 | 2026-03-21 18:45:51 |
| TXN-01015789 | Toast | $104.89 | $2.73 | $102.16 | 2026-03-21 18:45:21 |
| TXN-01019333 | Clover | $61.30 | $1.47 | $59.83 | 2026-03-21 18:44:46 |
| TXN-01013839 | UberEats | $65.15 | $19.55 | $45.60 | 2026-03-21 18:43:36 |
| TXN-01013817 | UberEats | $51.29 | $15.39 | $35.90 | 2026-03-21 18:42:44 |
| TXN-01013286 | UberEats | $115.76 | $34.73 | $81.03 | 2026-03-21 18:40:20 |
| TXN-01018877 | Square | $44.59 | $1.29 | $43.30 | 2026-03-21 18:39:35 |