Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017923 | Square | $58.80 | $1.71 | $57.09 | 2026-03-21 19:46:38 |
| TXN-01019221 | Clover | $109.51 | $2.63 | $106.88 | 2026-03-21 19:46:18 |
| TXN-01013222 | UberEats | $87.99 | $26.40 | $61.59 | 2026-03-21 19:45:49 |
| TXN-01011247 | DoorDash | $66.68 | $20.00 | $46.68 | 2026-03-21 19:45:45 |
| TXN-01016459 | Toast | $101.47 | $2.64 | $98.83 | 2026-03-21 19:45:18 |
| TXN-01017166 | Toast | $57.62 | $1.50 | $56.12 | 2026-03-21 19:43:58 |
| TXN-01009647 | DoorDash | $123.22 | $36.97 | $86.25 | 2026-03-21 19:43:45 |
| TXN-01016356 | Toast | $135.34 | $3.52 | $131.82 | 2026-03-21 19:43:25 |
| TXN-01011593 | DoorDash | $121.10 | $36.33 | $84.77 | 2026-03-21 19:41:00 |
| TXN-01014181 | UberEats | $94.09 | $28.23 | $65.86 | 2026-03-21 19:40:49 |
| TXN-01013223 | UberEats | $48.64 | $14.59 | $34.05 | 2026-03-21 19:40:03 |
| TXN-01012405 | UberEats | $95.56 | $28.67 | $66.89 | 2026-03-21 19:39:39 |
| TXN-01012739 | UberEats | $88.53 | $26.56 | $61.97 | 2026-03-21 19:39:39 |
| TXN-01017921 | Square | $66.62 | $1.93 | $64.69 | 2026-03-21 19:38:30 |
| TXN-01015552 | GrubHub | $84.21 | $25.26 | $58.95 | 2026-03-21 19:37:42 |
| TXN-01012998 | UberEats | $104.96 | $31.49 | $73.47 | 2026-03-21 19:37:03 |
| TXN-01017454 | Toast | $100.25 | $2.61 | $97.64 | 2026-03-21 19:35:39 |
| TXN-01014652 | UberEats | $75.71 | $22.71 | $53.00 | 2026-03-21 19:35:26 |
| TXN-01016274 | Toast | $139.70 | $3.63 | $136.07 | 2026-03-21 19:34:20 |
| TXN-01019267 | Clover | $81.10 | $1.95 | $79.15 | 2026-03-21 19:33:38 |
| TXN-01015060 | GrubHub | $48.81 | $14.64 | $34.17 | 2026-03-21 19:32:21 |
| TXN-01018731 | Square | $54.35 | $1.58 | $52.77 | 2026-03-21 19:28:46 |
| TXN-01017585 | Toast | $84.62 | $2.20 | $82.42 | 2026-03-21 19:28:13 |
| TXN-01018696 | Square | $111.30 | $3.23 | $108.07 | 2026-03-21 19:27:21 |
| TXN-01010251 | DoorDash | $72.33 | $21.70 | $50.63 | 2026-03-21 19:26:01 |