Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013975 | UberEats | $52.63 | $15.79 | $36.84 | 2026-03-21 20:17:48 |
| TXN-01015222 | GrubHub | $52.02 | $15.61 | $36.41 | 2026-03-21 20:16:32 |
| TXN-01010997 | DoorDash | $157.04 | $47.11 | $109.93 | 2026-03-21 20:16:15 |
| TXN-01015866 | Toast | $81.96 | $2.13 | $79.83 | 2026-03-21 20:12:19 |
| TXN-01015599 | GrubHub | $91.79 | $27.54 | $64.25 | 2026-03-21 20:10:49 |
| TXN-01013002 | UberEats | $100.48 | $30.14 | $70.34 | 2026-03-21 20:05:02 |
| TXN-01015527 | GrubHub | $105.71 | $31.71 | $74.00 | 2026-03-21 20:04:59 |
| TXN-01009625 | DoorDash | $53.57 | $16.07 | $37.50 | 2026-03-21 20:03:22 |
| TXN-01013565 | UberEats | $133.97 | $40.19 | $93.78 | 2026-03-21 20:01:34 |
| TXN-01017254 | Toast | $58.53 | $1.52 | $57.01 | 2026-03-21 19:59:59 |
| TXN-01015015 | GrubHub | $95.58 | $28.67 | $66.91 | 2026-03-21 19:58:28 |
| TXN-01013459 | UberEats | $150.09 | $45.03 | $105.06 | 2026-03-21 19:58:25 |
| TXN-01017529 | Toast | $67.33 | $1.75 | $65.58 | 2026-03-21 19:58:18 |
| TXN-01015780 | Toast | $71.46 | $1.86 | $69.60 | 2026-03-21 19:58:14 |
| TXN-01016952 | Toast | $124.71 | $3.24 | $121.47 | 2026-03-21 19:57:31 |
| TXN-01014879 | GrubHub | $86.11 | $25.83 | $60.28 | 2026-03-21 19:56:18 |
| TXN-01009487 | DoorDash | $115.61 | $34.68 | $80.93 | 2026-03-21 19:55:32 |
| TXN-01019388 | Clover | $54.25 | $1.30 | $52.95 | 2026-03-21 19:55:13 |
| TXN-01011126 | DoorDash | $75.10 | $22.53 | $52.57 | 2026-03-21 19:55:09 |
| TXN-01017749 | Square | $105.16 | $3.05 | $102.11 | 2026-03-21 19:54:17 |
| TXN-01016877 | Toast | $61.42 | $1.60 | $59.82 | 2026-03-21 19:53:39 |
| TXN-01013988 | UberEats | $131.10 | $39.33 | $91.77 | 2026-03-21 19:53:31 |
| TXN-01013923 | UberEats | $117.70 | $35.31 | $82.39 | 2026-03-21 19:51:03 |
| TXN-01011685 | DoorDash | $133.54 | $40.06 | $93.48 | 2026-03-21 19:50:45 |
| TXN-01012280 | DoorDash | $59.02 | $17.71 | $41.31 | 2026-03-21 19:48:12 |