Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010912 | DoorDash | $102.32 | $30.70 | $71.62 | 2026-03-21 21:12:26 |
| TXN-01012891 | UberEats | $134.67 | $40.40 | $94.27 | 2026-03-21 21:10:05 |
| TXN-01018400 | Square | $91.36 | $2.65 | $88.71 | 2026-03-21 21:06:13 |
| TXN-01011098 | DoorDash | $86.93 | $26.08 | $60.85 | 2026-03-21 21:04:39 |
| TXN-01009522 | DoorDash | $127.39 | $38.22 | $89.17 | 2026-03-21 20:59:23 |
| TXN-01019119 | Square | $84.85 | $2.46 | $82.39 | 2026-03-21 20:58:02 |
| TXN-01018027 | Square | $97.37 | $2.82 | $94.55 | 2026-03-21 20:56:30 |
| TXN-01020022 | Clover | $104.57 | $2.51 | $102.06 | 2026-03-21 20:56:08 |
| TXN-01012810 | UberEats | $112.95 | $33.88 | $79.07 | 2026-03-21 20:54:33 |
| TXN-01019871 | Clover | $111.47 | $2.68 | $108.79 | 2026-03-21 20:54:23 |
| TXN-01016821 | Toast | $132.13 | $3.44 | $128.69 | 2026-03-21 20:54:17 |
| TXN-01009330 | DoorDash | $139.57 | $41.87 | $97.70 | 2026-03-21 20:52:45 |
| TXN-01018084 | Square | $46.15 | $1.34 | $44.81 | 2026-03-21 20:51:44 |
| TXN-01010703 | DoorDash | $46.35 | $13.90 | $32.45 | 2026-03-21 20:51:39 |
| TXN-01017090 | Toast | $118.94 | $3.09 | $115.85 | 2026-03-21 20:50:28 |
| TXN-01018543 | Square | $135.23 | $3.92 | $131.31 | 2026-03-21 20:49:09 |
| TXN-01017796 | Square | $110.75 | $3.21 | $107.54 | 2026-03-21 20:44:59 |
| TXN-01018106 | Square | $76.77 | $2.23 | $74.54 | 2026-03-21 20:44:59 |
| TXN-01016909 | Toast | $77.61 | $2.02 | $75.59 | 2026-03-21 20:44:58 |
| TXN-01012975 | UberEats | $117.91 | $35.37 | $82.54 | 2026-03-21 20:30:59 |
| TXN-01012948 | UberEats | $58.25 | $17.47 | $40.78 | 2026-03-21 20:30:24 |
| TXN-01011160 | DoorDash | $147.51 | $44.25 | $103.26 | 2026-03-21 20:24:06 |
| TXN-01016668 | Toast | $125.66 | $3.27 | $122.39 | 2026-03-21 20:23:26 |
| TXN-01010936 | DoorDash | $65.98 | $19.79 | $46.19 | 2026-03-21 20:20:34 |
| TXN-01009805 | DoorDash | $142.18 | $42.65 | $99.53 | 2026-03-21 20:20:24 |