Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015089 | GrubHub | $70.84 | $21.25 | $49.59 | 2026-03-22 08:18:20 |
| TXN-01013689 | UberEats | $54.66 | $16.40 | $38.26 | 2026-03-22 07:41:26 |
| TXN-01017903 | Square | $64.47 | $1.87 | $62.60 | 2026-03-22 07:09:13 |
| TXN-01012850 | UberEats | $88.33 | $26.50 | $61.83 | 2026-03-22 07:03:26 |
| TXN-01015870 | Toast | $69.65 | $1.81 | $67.84 | 2026-03-21 23:51:14 |
| TXN-01019196 | Clover | $87.00 | $2.09 | $84.91 | 2026-03-21 23:30:39 |
| TXN-01011132 | DoorDash | $105.99 | $31.80 | $74.19 | 2026-03-21 23:28:16 |
| TXN-01014041 | UberEats | $106.12 | $31.84 | $74.28 | 2026-03-21 23:27:05 |
| TXN-01016093 | Toast | $55.27 | $1.44 | $53.83 | 2026-03-21 23:16:47 |
| TXN-01018340 | Square | $118.69 | $3.44 | $115.25 | 2026-03-21 23:05:36 |
| TXN-01013797 | UberEats | $136.56 | $40.97 | $95.59 | 2026-03-21 22:33:58 |
| TXN-01013467 | UberEats | $65.07 | $19.52 | $45.55 | 2026-03-21 22:32:54 |
| TXN-01009732 | DoorDash | $95.54 | $28.66 | $66.88 | 2026-03-21 22:24:54 |
| TXN-01017204 | Toast | $56.25 | $1.46 | $54.79 | 2026-03-21 22:22:51 |
| TXN-01009617 | DoorDash | $111.68 | $33.50 | $78.18 | 2026-03-21 22:11:08 |
| TXN-01015515 | GrubHub | $102.14 | $30.64 | $71.50 | 2026-03-21 22:10:17 |
| TXN-01014076 | UberEats | $116.59 | $34.98 | $81.61 | 2026-03-21 22:06:33 |
| TXN-01016367 | Toast | $140.78 | $3.66 | $137.12 | 2026-03-21 22:05:47 |
| TXN-01011571 | DoorDash | $92.70 | $27.81 | $64.89 | 2026-03-21 22:05:41 |
| TXN-01010608 | DoorDash | $50.72 | $15.22 | $35.50 | 2026-03-21 21:53:08 |
| TXN-01015142 | GrubHub | $114.21 | $34.26 | $79.95 | 2026-03-21 21:52:23 |
| TXN-01017071 | Toast | $125.97 | $3.28 | $122.69 | 2026-03-21 21:49:06 |
| TXN-01013973 | UberEats | $95.42 | $28.63 | $66.79 | 2026-03-21 21:30:15 |
| TXN-01010827 | DoorDash | $69.41 | $20.82 | $48.59 | 2026-03-21 21:29:58 |
| TXN-01016781 | Toast | $141.92 | $3.69 | $138.23 | 2026-03-21 21:25:33 |