Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019577 | Clover | $85.41 | $2.05 | $83.36 | 2026-03-22 10:37:08 |
| TXN-01019545 | Clover | $126.64 | $3.04 | $123.60 | 2026-03-22 10:34:47 |
| TXN-01017387 | Toast | $133.46 | $3.47 | $129.99 | 2026-03-22 10:30:03 |
| TXN-01014407 | UberEats | $70.45 | $21.14 | $49.31 | 2026-03-22 10:24:19 |
| TXN-01010890 | DoorDash | $137.64 | $41.29 | $96.35 | 2026-03-22 10:19:53 |
| TXN-01017766 | Square | $82.00 | $2.38 | $79.62 | 2026-03-22 10:18:35 |
| TXN-01014886 | GrubHub | $114.23 | $34.27 | $79.96 | 2026-03-22 10:18:11 |
| TXN-01019122 | Square | $135.14 | $3.92 | $131.22 | 2026-03-22 10:07:38 |
| TXN-01015071 | GrubHub | $121.81 | $36.54 | $85.27 | 2026-03-22 10:04:35 |
| TXN-01015787 | Toast | $40.17 | $1.04 | $39.13 | 2026-03-22 10:01:22 |
| TXN-01010757 | DoorDash | $123.43 | $37.03 | $86.40 | 2026-03-22 09:59:11 |
| TXN-01011329 | DoorDash | $120.71 | $36.21 | $84.50 | 2026-03-22 09:53:12 |
| TXN-01012248 | DoorDash | $107.63 | $32.29 | $75.34 | 2026-03-22 09:43:29 |
| TXN-01018450 | Square | $132.67 | $3.85 | $128.82 | 2026-03-22 09:39:57 |
| TXN-01014059 | UberEats | $158.44 | $47.53 | $110.91 | 2026-03-22 09:30:55 |
| TXN-01019773 | Clover | $74.29 | $1.78 | $72.51 | 2026-03-22 09:26:01 |
| TXN-01017702 | Square | $128.33 | $3.72 | $124.61 | 2026-03-22 09:12:16 |
| TXN-01019846 | Clover | $111.53 | $2.68 | $108.85 | 2026-03-22 09:09:04 |
| TXN-01015806 | Toast | $107.69 | $2.80 | $104.89 | 2026-03-22 09:02:40 |
| TXN-01011072 | DoorDash | $144.25 | $43.27 | $100.98 | 2026-03-22 09:00:22 |
| TXN-01018864 | Square | $128.81 | $3.74 | $125.07 | 2026-03-22 08:48:19 |
| TXN-01019509 | Clover | $89.83 | $2.16 | $87.67 | 2026-03-22 08:43:11 |
| TXN-01014180 | UberEats | $89.74 | $26.92 | $62.82 | 2026-03-22 08:25:41 |
| TXN-01019120 | Square | $48.84 | $1.42 | $47.42 | 2026-03-22 08:24:39 |
| TXN-01019777 | Clover | $76.64 | $1.84 | $74.80 | 2026-03-22 08:19:09 |