Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017978 | Square | $59.82 | $1.73 | $58.09 | 2026-03-22 11:42:28 |
| TXN-01011017 | DoorDash | $147.69 | $44.31 | $103.38 | 2026-03-22 11:40:40 |
| TXN-01014739 | GrubHub | $93.26 | $27.98 | $65.28 | 2026-03-22 11:39:24 |
| TXN-01019231 | Clover | $66.90 | $1.61 | $65.29 | 2026-03-22 11:38:48 |
| TXN-01014323 | UberEats | $50.67 | $15.20 | $35.47 | 2026-03-22 11:36:06 |
| TXN-01018048 | Square | $49.95 | $1.45 | $48.50 | 2026-03-22 11:35:04 |
| TXN-01018533 | Square | $86.93 | $2.52 | $84.41 | 2026-03-22 11:31:53 |
| TXN-01014600 | UberEats | $78.66 | $23.60 | $55.06 | 2026-03-22 11:30:01 |
| TXN-01015606 | GrubHub | $123.41 | $37.02 | $86.39 | 2026-03-22 11:29:07 |
| TXN-01009463 | DoorDash | $145.42 | $43.63 | $101.79 | 2026-03-22 11:28:46 |
| TXN-01014671 | UberEats | $135.72 | $40.72 | $95.00 | 2026-03-22 11:28:29 |
| TXN-01011698 | DoorDash | $55.27 | $16.58 | $38.69 | 2026-03-22 11:25:33 |
| TXN-01012796 | UberEats | $97.57 | $29.27 | $68.30 | 2026-03-22 11:21:02 |
| TXN-01016940 | Toast | $74.95 | $1.95 | $73.00 | 2026-03-22 11:19:17 |
| TXN-01011875 | DoorDash | $113.60 | $34.08 | $79.52 | 2026-03-22 11:16:14 |
| TXN-01015828 | Toast | $117.76 | $3.06 | $114.70 | 2026-03-22 11:11:02 |
| TXN-01019913 | Clover | $89.19 | $2.14 | $87.05 | 2026-03-22 11:07:27 |
| TXN-01011256 | DoorDash | $98.42 | $29.53 | $68.89 | 2026-03-22 11:05:45 |
| TXN-01010364 | DoorDash | $124.43 | $37.33 | $87.10 | 2026-03-22 11:04:09 |
| TXN-01015833 | Toast | $114.53 | $2.98 | $111.55 | 2026-03-22 11:02:45 |
| TXN-01014450 | UberEats | $140.50 | $42.15 | $98.35 | 2026-03-22 11:00:52 |
| TXN-01017126 | Toast | $57.30 | $1.49 | $55.81 | 2026-03-22 11:00:25 |
| TXN-01016752 | Toast | $63.60 | $1.65 | $61.95 | 2026-03-22 10:50:11 |
| TXN-01014920 | GrubHub | $78.14 | $23.44 | $54.70 | 2026-03-22 10:46:00 |
| TXN-01013154 | UberEats | $115.51 | $34.65 | $80.86 | 2026-03-22 10:42:18 |