Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016163 | Toast | $97.41 | $2.53 | $94.88 | 2026-03-22 12:29:29 |
| TXN-01010082 | DoorDash | $64.71 | $19.41 | $45.30 | 2026-03-22 12:28:43 |
| TXN-01014033 | UberEats | $68.22 | $20.47 | $47.75 | 2026-03-22 12:28:32 |
| TXN-01010958 | DoorDash | $82.15 | $24.64 | $57.51 | 2026-03-22 12:24:08 |
| TXN-01009905 | DoorDash | $110.28 | $33.08 | $77.20 | 2026-03-22 12:24:06 |
| TXN-01012724 | UberEats | $60.05 | $18.01 | $42.04 | 2026-03-22 12:23:06 |
| TXN-01018322 | Square | $91.77 | $2.66 | $89.11 | 2026-03-22 12:22:51 |
| TXN-01015718 | GrubHub | $104.30 | $31.29 | $73.01 | 2026-03-22 12:20:15 |
| TXN-01017131 | Toast | $66.57 | $1.73 | $64.84 | 2026-03-22 12:19:23 |
| TXN-01016508 | Toast | $142.74 | $3.71 | $139.03 | 2026-03-22 12:16:43 |
| TXN-01018703 | Square | $78.43 | $2.27 | $76.16 | 2026-03-22 12:14:25 |
| TXN-01011899 | DoorDash | $137.61 | $41.28 | $96.33 | 2026-03-22 12:13:21 |
| TXN-01011338 | DoorDash | $107.82 | $32.35 | $75.47 | 2026-03-22 12:13:13 |
| TXN-01013600 | UberEats | $150.47 | $45.14 | $105.33 | 2026-03-22 12:13:12 |
| TXN-01016938 | Toast | $77.56 | $2.02 | $75.54 | 2026-03-22 12:13:10 |
| TXN-01013584 | UberEats | $53.30 | $15.99 | $37.31 | 2026-03-22 12:12:45 |
| TXN-01016128 | Toast | $80.51 | $2.09 | $78.42 | 2026-03-22 12:12:42 |
| TXN-01013442 | UberEats | $64.62 | $19.39 | $45.23 | 2026-03-22 12:09:51 |
| TXN-01018887 | Square | $72.67 | $2.11 | $70.56 | 2026-03-22 12:07:13 |
| TXN-01012783 | UberEats | $131.02 | $39.31 | $91.71 | 2026-03-22 12:04:07 |
| TXN-01019614 | Clover | $105.20 | $2.52 | $102.68 | 2026-03-22 11:59:48 |
| TXN-01010697 | DoorDash | $44.84 | $13.45 | $31.39 | 2026-03-22 11:59:46 |
| TXN-01017290 | Toast | $89.88 | $2.34 | $87.54 | 2026-03-22 11:53:56 |
| TXN-01016507 | Toast | $68.55 | $1.78 | $66.77 | 2026-03-22 11:53:44 |
| TXN-01009332 | DoorDash | $122.68 | $36.80 | $85.88 | 2026-03-22 11:49:43 |