Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018661 | Square | $40.56 | $1.18 | $39.38 | 2026-03-22 13:03:01 |
| TXN-01012586 | UberEats | $67.32 | $20.20 | $47.12 | 2026-03-22 13:02:42 |
| TXN-01017925 | Square | $77.21 | $2.24 | $74.97 | 2026-03-22 13:01:34 |
| TXN-01015913 | Toast | $52.18 | $1.36 | $50.82 | 2026-03-22 13:01:24 |
| TXN-01015317 | GrubHub | $135.23 | $40.57 | $94.66 | 2026-03-22 13:00:16 |
| TXN-01014060 | UberEats | $137.49 | $41.25 | $96.24 | 2026-03-22 12:53:55 |
| TXN-01018957 | Square | $128.38 | $3.72 | $124.66 | 2026-03-22 12:49:48 |
| TXN-01016744 | Toast | $47.55 | $1.24 | $46.31 | 2026-03-22 12:48:59 |
| TXN-01015303 | GrubHub | $104.61 | $31.38 | $73.23 | 2026-03-22 12:47:43 |
| TXN-01009403 | DoorDash | $112.59 | $33.78 | $78.81 | 2026-03-22 12:46:08 |
| TXN-01019581 | Clover | $105.62 | $2.53 | $103.09 | 2026-03-22 12:44:07 |
| TXN-01012673 | UberEats | $54.55 | $16.36 | $38.19 | 2026-03-22 12:43:53 |
| TXN-01015262 | GrubHub | $132.58 | $39.77 | $92.81 | 2026-03-22 12:42:28 |
| TXN-01018279 | Square | $130.93 | $3.80 | $127.13 | 2026-03-22 12:42:24 |
| TXN-01016220 | Toast | $98.27 | $2.56 | $95.71 | 2026-03-22 12:41:23 |
| TXN-01018862 | Square | $42.24 | $1.22 | $41.02 | 2026-03-22 12:38:02 |
| TXN-01010205 | DoorDash | $138.34 | $41.50 | $96.84 | 2026-03-22 12:36:26 |
| TXN-01012022 | DoorDash | $75.62 | $22.69 | $52.93 | 2026-03-22 12:35:29 |
| TXN-01014549 | UberEats | $137.76 | $41.33 | $96.43 | 2026-03-22 12:35:05 |
| TXN-01019808 | Clover | $94.51 | $2.27 | $92.24 | 2026-03-22 12:34:56 |
| TXN-01018881 | Square | $142.53 | $4.13 | $138.40 | 2026-03-22 12:34:50 |
| TXN-01015569 | GrubHub | $70.05 | $21.01 | $49.04 | 2026-03-22 12:34:46 |
| TXN-01013039 | UberEats | $134.70 | $40.41 | $94.29 | 2026-03-22 12:33:56 |
| TXN-01015463 | GrubHub | $89.30 | $26.79 | $62.51 | 2026-03-22 12:31:11 |
| TXN-01011330 | DoorDash | $92.14 | $27.64 | $64.50 | 2026-03-22 12:31:03 |