Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011841 | DoorDash | $99.79 | $29.94 | $69.85 | 2026-03-22 13:57:03 |
| TXN-01009455 | DoorDash | $52.67 | $15.80 | $36.87 | 2026-03-22 13:56:36 |
| TXN-01014923 | GrubHub | $58.29 | $17.49 | $40.80 | 2026-03-22 13:53:08 |
| TXN-01011684 | DoorDash | $82.79 | $24.84 | $57.95 | 2026-03-22 13:51:45 |
| TXN-01016405 | Toast | $88.08 | $2.29 | $85.79 | 2026-03-22 13:47:47 |
| TXN-01014129 | UberEats | $48.24 | $14.47 | $33.77 | 2026-03-22 13:46:52 |
| TXN-01011381 | DoorDash | $134.04 | $40.21 | $93.83 | 2026-03-22 13:44:35 |
| TXN-01010153 | DoorDash | $155.11 | $46.53 | $108.58 | 2026-03-22 13:44:19 |
| TXN-01014051 | UberEats | $133.14 | $39.94 | $93.20 | 2026-03-22 13:44:13 |
| TXN-01009637 | DoorDash | $84.55 | $25.36 | $59.19 | 2026-03-22 13:39:46 |
| TXN-01017161 | Toast | $88.72 | $2.31 | $86.41 | 2026-03-22 13:30:20 |
| TXN-01014858 | GrubHub | $123.27 | $36.98 | $86.29 | 2026-03-22 13:29:56 |
| TXN-01015822 | Toast | $87.95 | $2.29 | $85.66 | 2026-03-22 13:27:58 |
| TXN-01012734 | UberEats | $138.37 | $41.51 | $96.86 | 2026-03-22 13:22:56 |
| TXN-01011493 | DoorDash | $115.47 | $34.64 | $80.83 | 2026-03-22 13:21:54 |
| TXN-01018570 | Square | $107.88 | $3.13 | $104.75 | 2026-03-22 13:20:30 |
| TXN-01013483 | UberEats | $45.45 | $13.63 | $31.82 | 2026-03-22 13:17:01 |
| TXN-01012210 | DoorDash | $88.69 | $26.61 | $62.08 | 2026-03-22 13:16:21 |
| TXN-01013314 | UberEats | $63.77 | $19.13 | $44.64 | 2026-03-22 13:16:04 |
| TXN-01017489 | Toast | $141.00 | $3.67 | $137.33 | 2026-03-22 13:14:04 |
| TXN-01018576 | Square | $110.81 | $3.21 | $107.60 | 2026-03-22 13:13:20 |
| TXN-01016966 | Toast | $88.66 | $2.31 | $86.35 | 2026-03-22 13:13:04 |
| TXN-01015320 | GrubHub | $55.02 | $16.51 | $38.51 | 2026-03-22 13:09:50 |
| TXN-01014623 | UberEats | $59.08 | $17.72 | $41.36 | 2026-03-22 13:07:55 |
| TXN-01014618 | UberEats | $122.33 | $36.70 | $85.63 | 2026-03-22 13:06:39 |