Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010917 | DoorDash | $63.35 | $19.00 | $44.35 | 2026-03-22 15:40:43 |
| TXN-01018014 | Square | $106.01 | $3.07 | $102.94 | 2026-03-22 15:38:36 |
| TXN-01011987 | DoorDash | $126.58 | $37.97 | $88.61 | 2026-03-22 15:37:23 |
| TXN-01013053 | UberEats | $73.19 | $21.96 | $51.23 | 2026-03-22 15:37:13 |
| TXN-01016185 | Toast | $71.19 | $1.85 | $69.34 | 2026-03-22 15:37:06 |
| TXN-01012920 | UberEats | $133.36 | $40.01 | $93.35 | 2026-03-22 15:36:22 |
| TXN-01013576 | UberEats | $106.64 | $31.99 | $74.65 | 2026-03-22 15:32:51 |
| TXN-01014127 | UberEats | $148.92 | $44.68 | $104.24 | 2026-03-22 15:30:13 |
| TXN-01014429 | UberEats | $94.16 | $28.25 | $65.91 | 2026-03-22 15:25:20 |
| TXN-01011308 | DoorDash | $138.05 | $41.41 | $96.64 | 2026-03-22 15:22:51 |
| TXN-01012580 | UberEats | $57.55 | $17.26 | $40.29 | 2026-03-22 15:17:45 |
| TXN-01018629 | Square | $110.57 | $3.21 | $107.36 | 2026-03-22 15:14:29 |
| TXN-01011742 | DoorDash | $87.43 | $26.23 | $61.20 | 2026-03-22 15:13:14 |
| TXN-01012159 | DoorDash | $146.25 | $43.88 | $102.37 | 2026-03-22 15:10:45 |
| TXN-01013085 | UberEats | $47.81 | $14.34 | $33.47 | 2026-03-22 15:08:48 |
| TXN-01010738 | DoorDash | $64.46 | $19.34 | $45.12 | 2026-03-22 15:08:43 |
| TXN-01016844 | Toast | $144.14 | $3.75 | $140.39 | 2026-03-22 15:07:24 |
| TXN-01015443 | GrubHub | $133.02 | $39.91 | $93.11 | 2026-03-22 15:03:34 |
| TXN-01014716 | GrubHub | $136.18 | $40.85 | $95.33 | 2026-03-22 15:01:12 |
| TXN-01013674 | UberEats | $73.96 | $22.19 | $51.77 | 2026-03-22 15:00:56 |
| TXN-01012077 | DoorDash | $88.33 | $26.50 | $61.83 | 2026-03-22 15:00:31 |
| TXN-01016311 | Toast | $59.49 | $1.55 | $57.94 | 2026-03-22 14:59:45 |
| TXN-01011961 | DoorDash | $112.73 | $33.82 | $78.91 | 2026-03-22 14:59:23 |
| TXN-01009421 | DoorDash | $124.20 | $37.26 | $86.94 | 2026-03-22 14:57:04 |
| TXN-01014451 | UberEats | $91.56 | $27.47 | $64.09 | 2026-03-22 14:55:42 |