Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010227 | DoorDash | $75.85 | $22.75 | $53.10 | 2026-03-22 17:05:09 |
| TXN-01016678 | Toast | $68.43 | $1.78 | $66.65 | 2026-03-22 17:04:31 |
| TXN-01016102 | Toast | $59.88 | $1.56 | $58.32 | 2026-03-22 17:02:02 |
| TXN-01015560 | GrubHub | $60.11 | $18.03 | $42.08 | 2026-03-22 16:49:17 |
| TXN-01015301 | GrubHub | $56.26 | $16.88 | $39.38 | 2026-03-22 16:48:06 |
| TXN-01016649 | Toast | $70.55 | $1.83 | $68.72 | 2026-03-22 16:43:24 |
| TXN-01010921 | DoorDash | $65.48 | $19.64 | $45.84 | 2026-03-22 16:43:11 |
| TXN-01009903 | DoorDash | $157.52 | $47.26 | $110.26 | 2026-03-22 16:38:19 |
| TXN-01011623 | DoorDash | $84.63 | $25.39 | $59.24 | 2026-03-22 16:33:58 |
| TXN-01015221 | GrubHub | $156.53 | $46.96 | $109.57 | 2026-03-22 16:27:10 |
| TXN-01018893 | Square | $143.46 | $4.16 | $139.30 | 2026-03-22 16:23:42 |
| TXN-01015707 | GrubHub | $113.91 | $34.17 | $79.74 | 2026-03-22 16:23:09 |
| TXN-01010758 | DoorDash | $92.61 | $27.78 | $64.83 | 2026-03-22 16:06:18 |
| TXN-01015975 | Toast | $136.78 | $3.56 | $133.22 | 2026-03-22 16:04:21 |
| TXN-01010934 | DoorDash | $148.88 | $44.66 | $104.22 | 2026-03-22 16:02:52 |
| TXN-01017039 | Toast | $104.62 | $2.72 | $101.90 | 2026-03-22 16:00:46 |
| TXN-01018903 | Square | $124.74 | $3.62 | $121.12 | 2026-03-22 15:59:32 |
| TXN-01011276 | DoorDash | $47.85 | $14.36 | $33.49 | 2026-03-22 15:57:31 |
| TXN-01010159 | DoorDash | $73.69 | $22.11 | $51.58 | 2026-03-22 15:55:47 |
| TXN-01018936 | Square | $64.78 | $1.88 | $62.90 | 2026-03-22 15:52:52 |
| TXN-01016438 | Toast | $144.04 | $3.75 | $140.29 | 2026-03-22 15:52:37 |
| TXN-01009680 | DoorDash | $143.10 | $42.93 | $100.17 | 2026-03-22 15:51:26 |
| TXN-01019001 | Square | $46.58 | $1.35 | $45.23 | 2026-03-22 15:47:47 |
| TXN-01018753 | Square | $82.87 | $2.40 | $80.47 | 2026-03-22 15:46:41 |
| TXN-01009599 | DoorDash | $120.83 | $36.25 | $84.58 | 2026-03-22 15:45:02 |