Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010810 | DoorDash | $106.11 | $31.83 | $74.28 | 2026-03-22 18:02:27 |
| TXN-01010271 | DoorDash | $47.55 | $14.26 | $33.29 | 2026-03-22 18:01:22 |
| TXN-01009823 | DoorDash | $117.31 | $35.19 | $82.12 | 2026-03-22 17:59:54 |
| TXN-01010849 | DoorDash | $45.82 | $13.75 | $32.07 | 2026-03-22 17:59:29 |
| TXN-01015791 | Toast | $101.21 | $2.63 | $98.58 | 2026-03-22 17:58:45 |
| TXN-01011672 | DoorDash | $131.28 | $39.38 | $91.90 | 2026-03-22 17:56:14 |
| TXN-01010739 | DoorDash | $135.52 | $40.66 | $94.86 | 2026-03-22 17:52:04 |
| TXN-01011021 | DoorDash | $44.88 | $13.46 | $31.42 | 2026-03-22 17:50:42 |
| TXN-01012968 | UberEats | $132.35 | $39.70 | $92.65 | 2026-03-22 17:49:48 |
| TXN-01019799 | Clover | $132.01 | $3.17 | $128.84 | 2026-03-22 17:48:04 |
| TXN-01015570 | GrubHub | $47.00 | $14.10 | $32.90 | 2026-03-22 17:46:45 |
| TXN-01011084 | DoorDash | $95.17 | $28.55 | $66.62 | 2026-03-22 17:46:06 |
| TXN-01019933 | Clover | $118.84 | $2.85 | $115.99 | 2026-03-22 17:45:43 |
| TXN-01010258 | DoorDash | $45.69 | $13.71 | $31.98 | 2026-03-22 17:45:11 |
| TXN-01015293 | GrubHub | $134.57 | $40.37 | $94.20 | 2026-03-22 17:44:27 |
| TXN-01016886 | Toast | $120.95 | $3.14 | $117.81 | 2026-03-22 17:44:13 |
| TXN-01016248 | Toast | $122.65 | $3.19 | $119.46 | 2026-03-22 17:43:46 |
| TXN-01011043 | DoorDash | $68.88 | $20.66 | $48.22 | 2026-03-22 17:29:03 |
| TXN-01013297 | UberEats | $63.53 | $19.06 | $44.47 | 2026-03-22 17:27:49 |
| TXN-01011859 | DoorDash | $71.34 | $21.40 | $49.94 | 2026-03-22 17:22:08 |
| TXN-01009845 | DoorDash | $53.03 | $15.91 | $37.12 | 2026-03-22 17:20:22 |
| TXN-01011150 | DoorDash | $75.63 | $22.69 | $52.94 | 2026-03-22 17:19:27 |
| TXN-01015041 | GrubHub | $139.29 | $41.79 | $97.50 | 2026-03-22 17:13:20 |
| TXN-01016564 | Toast | $77.19 | $2.01 | $75.18 | 2026-03-22 17:12:11 |
| TXN-01019673 | Clover | $120.75 | $2.90 | $117.85 | 2026-03-22 17:05:51 |