Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019899 | Clover | $77.62 | $1.86 | $75.76 | 2026-03-22 18:41:56 |
| TXN-01015163 | GrubHub | $120.63 | $36.19 | $84.44 | 2026-03-22 18:41:26 |
| TXN-01016661 | Toast | $69.60 | $1.81 | $67.79 | 2026-03-22 18:40:23 |
| TXN-01014730 | GrubHub | $63.92 | $19.18 | $44.74 | 2026-03-22 18:38:39 |
| TXN-01009416 | DoorDash | $139.75 | $41.92 | $97.83 | 2026-03-22 18:38:01 |
| TXN-01011325 | DoorDash | $59.36 | $17.81 | $41.55 | 2026-03-22 18:37:16 |
| TXN-01010098 | DoorDash | $130.10 | $39.03 | $91.07 | 2026-03-22 18:33:42 |
| TXN-01010218 | DoorDash | $108.16 | $32.45 | $75.71 | 2026-03-22 18:31:46 |
| TXN-01013184 | UberEats | $154.30 | $46.29 | $108.01 | 2026-03-22 18:29:26 |
| TXN-01011872 | DoorDash | $124.01 | $37.20 | $86.81 | 2026-03-22 18:29:18 |
| TXN-01015970 | Toast | $143.18 | $3.72 | $139.46 | 2026-03-22 18:25:44 |
| TXN-01015292 | GrubHub | $146.98 | $44.09 | $102.89 | 2026-03-22 18:24:37 |
| TXN-01010302 | DoorDash | $125.30 | $37.59 | $87.71 | 2026-03-22 18:22:02 |
| TXN-01014126 | UberEats | $112.85 | $33.85 | $79.00 | 2026-03-22 18:20:38 |
| TXN-01017846 | Square | $50.22 | $1.46 | $48.76 | 2026-03-22 18:20:00 |
| TXN-01012438 | UberEats | $100.42 | $30.13 | $70.29 | 2026-03-22 18:18:52 |
| TXN-01011012 | DoorDash | $154.82 | $46.45 | $108.37 | 2026-03-22 18:18:41 |
| TXN-01010541 | DoorDash | $63.95 | $19.18 | $44.77 | 2026-03-22 18:16:05 |
| TXN-01013153 | UberEats | $50.86 | $15.26 | $35.60 | 2026-03-22 18:15:51 |
| TXN-01015953 | Toast | $144.87 | $3.77 | $141.10 | 2026-03-22 18:14:48 |
| TXN-01013345 | UberEats | $91.56 | $27.47 | $64.09 | 2026-03-22 18:14:44 |
| TXN-01018293 | Square | $133.27 | $3.86 | $129.41 | 2026-03-22 18:14:09 |
| TXN-01018188 | Square | $130.02 | $3.77 | $126.25 | 2026-03-22 18:07:40 |
| TXN-01010092 | DoorDash | $112.49 | $33.75 | $78.74 | 2026-03-22 18:03:56 |
| TXN-01018216 | Square | $39.48 | $1.14 | $38.34 | 2026-03-22 18:03:39 |