Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011546 | DoorDash | $89.29 | $26.79 | $62.50 | 2026-03-22 19:59:30 |
| TXN-01013647 | UberEats | $118.64 | $35.59 | $83.05 | 2026-03-22 19:58:22 |
| TXN-01013781 | UberEats | $68.54 | $20.56 | $47.98 | 2026-03-22 19:54:24 |
| TXN-01015594 | GrubHub | $117.67 | $35.30 | $82.37 | 2026-03-22 19:53:22 |
| TXN-01015419 | GrubHub | $105.63 | $31.69 | $73.94 | 2026-03-22 19:49:56 |
| TXN-01016819 | Toast | $97.03 | $2.52 | $94.51 | 2026-03-22 19:49:42 |
| TXN-01010026 | DoorDash | $93.51 | $28.05 | $65.46 | 2026-03-22 19:49:16 |
| TXN-01009945 | DoorDash | $148.07 | $44.42 | $103.65 | 2026-03-22 19:44:42 |
| TXN-01014132 | UberEats | $71.35 | $21.40 | $49.95 | 2026-03-22 19:44:05 |
| TXN-01017482 | Toast | $79.83 | $2.08 | $77.75 | 2026-03-22 19:43:53 |
| TXN-01018367 | Square | $136.76 | $3.97 | $132.79 | 2026-03-22 19:43:52 |
| TXN-01018764 | Square | $39.73 | $1.15 | $38.58 | 2026-03-22 19:41:57 |
| TXN-01016201 | Toast | $58.63 | $1.52 | $57.11 | 2026-03-22 19:41:44 |
| TXN-01017907 | Square | $142.30 | $4.13 | $138.17 | 2026-03-22 19:38:35 |
| TXN-01014911 | GrubHub | $128.70 | $38.61 | $90.09 | 2026-03-22 19:37:29 |
| TXN-01016089 | Toast | $80.45 | $2.09 | $78.36 | 2026-03-22 19:36:45 |
| TXN-01010755 | DoorDash | $147.44 | $44.23 | $103.21 | 2026-03-22 19:36:04 |
| TXN-01009470 | DoorDash | $49.34 | $14.80 | $34.54 | 2026-03-22 19:35:10 |
| TXN-01013344 | UberEats | $129.51 | $38.85 | $90.66 | 2026-03-22 19:34:54 |
| TXN-01011129 | DoorDash | $126.17 | $37.85 | $88.32 | 2026-03-22 19:34:32 |
| TXN-01017936 | Square | $53.55 | $1.55 | $52.00 | 2026-03-22 19:34:07 |
| TXN-01019811 | Clover | $57.05 | $1.37 | $55.68 | 2026-03-22 19:33:47 |
| TXN-01016283 | Toast | $71.06 | $1.85 | $69.21 | 2026-03-22 19:32:16 |
| TXN-01009558 | DoorDash | $91.55 | $27.46 | $64.09 | 2026-03-22 19:29:15 |
| TXN-01016798 | Toast | $120.01 | $3.12 | $116.89 | 2026-03-22 19:27:50 |