Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018305 | Square | $44.12 | $1.28 | $42.84 | 2026-03-22 20:50:36 |
| TXN-01014796 | GrubHub | $101.60 | $30.48 | $71.12 | 2026-03-22 20:49:05 |
| TXN-01011410 | DoorDash | $53.59 | $16.08 | $37.51 | 2026-03-22 20:48:09 |
| TXN-01012947 | UberEats | $94.30 | $28.29 | $66.01 | 2026-03-22 20:47:54 |
| TXN-01015706 | GrubHub | $61.91 | $18.57 | $43.34 | 2026-03-22 20:47:02 |
| TXN-01011105 | DoorDash | $85.71 | $25.71 | $60.00 | 2026-03-22 20:46:08 |
| TXN-01014122 | UberEats | $126.74 | $38.02 | $88.72 | 2026-03-22 20:43:01 |
| TXN-01010337 | DoorDash | $95.97 | $28.79 | $67.18 | 2026-03-22 20:41:14 |
| TXN-01013241 | UberEats | $113.04 | $33.91 | $79.13 | 2026-03-22 20:38:53 |
| TXN-01019193 | Clover | $116.80 | $2.80 | $114.00 | 2026-03-22 20:38:29 |
| TXN-01016641 | Toast | $48.48 | $1.26 | $47.22 | 2026-03-22 20:36:54 |
| TXN-01018238 | Square | $75.11 | $2.18 | $72.93 | 2026-03-22 20:35:25 |
| TXN-01016719 | Toast | $135.39 | $3.52 | $131.87 | 2026-03-22 20:33:24 |
| TXN-01018356 | Square | $100.76 | $2.92 | $97.84 | 2026-03-22 20:32:47 |
| TXN-01011177 | DoorDash | $157.57 | $47.27 | $110.30 | 2026-03-22 20:31:44 |
| TXN-01013881 | UberEats | $87.05 | $26.11 | $60.94 | 2026-03-22 20:31:23 |
| TXN-01013838 | UberEats | $146.24 | $43.87 | $102.37 | 2026-03-22 20:29:20 |
| TXN-01010369 | DoorDash | $58.22 | $17.47 | $40.75 | 2026-03-22 20:27:28 |
| TXN-01011395 | DoorDash | $144.54 | $43.36 | $101.18 | 2026-03-22 20:12:04 |
| TXN-01016306 | Toast | $70.99 | $1.85 | $69.14 | 2026-03-22 20:10:10 |
| TXN-01011697 | DoorDash | $139.69 | $41.91 | $97.78 | 2026-03-22 20:08:05 |
| TXN-01019442 | Clover | $142.85 | $3.43 | $139.42 | 2026-03-22 20:05:25 |
| TXN-01010861 | DoorDash | $76.66 | $23.00 | $53.66 | 2026-03-22 20:03:40 |
| TXN-01012983 | UberEats | $63.51 | $19.05 | $44.46 | 2026-03-22 20:01:56 |
| TXN-01017561 | Toast | $104.45 | $2.72 | $101.73 | 2026-03-22 20:01:38 |