Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016192 | Toast | $56.26 | $1.46 | $54.80 | 2026-03-22 22:40:51 |
| TXN-01011212 | DoorDash | $54.09 | $16.23 | $37.86 | 2026-03-22 22:37:34 |
| TXN-01013475 | UberEats | $78.10 | $23.43 | $54.67 | 2026-03-22 22:36:50 |
| TXN-01019674 | Clover | $112.79 | $2.71 | $110.08 | 2026-03-22 22:26:50 |
| TXN-01012388 | UberEats | $118.22 | $35.47 | $82.75 | 2026-03-22 22:24:20 |
| TXN-01012142 | DoorDash | $121.13 | $36.34 | $84.79 | 2026-03-22 22:22:12 |
| TXN-01012625 | UberEats | $145.26 | $43.58 | $101.68 | 2026-03-22 22:20:51 |
| TXN-01017848 | Square | $114.43 | $3.32 | $111.11 | 2026-03-22 22:04:34 |
| TXN-01018876 | Square | $127.93 | $3.71 | $124.22 | 2026-03-22 22:00:30 |
| TXN-01017972 | Square | $112.01 | $3.25 | $108.76 | 2026-03-22 21:59:28 |
| TXN-01012488 | UberEats | $144.04 | $43.21 | $100.83 | 2026-03-22 21:57:32 |
| TXN-01013030 | UberEats | $82.07 | $24.62 | $57.45 | 2026-03-22 21:39:53 |
| TXN-01009433 | DoorDash | $63.92 | $19.18 | $44.74 | 2026-03-22 21:39:38 |
| TXN-01019269 | Clover | $100.43 | $2.41 | $98.02 | 2026-03-22 21:37:14 |
| TXN-01018611 | Square | $118.21 | $3.43 | $114.78 | 2026-03-22 21:37:00 |
| TXN-01018052 | Square | $58.11 | $1.69 | $56.42 | 2026-03-22 21:34:13 |
| TXN-01016313 | Toast | $42.36 | $1.10 | $41.26 | 2026-03-22 21:28:15 |
| TXN-01014272 | UberEats | $115.87 | $34.76 | $81.11 | 2026-03-22 21:18:36 |
| TXN-01017755 | Square | $134.41 | $3.90 | $130.51 | 2026-03-22 21:18:16 |
| TXN-01019032 | Square | $106.32 | $3.08 | $103.24 | 2026-03-22 21:17:33 |
| TXN-01019062 | Square | $83.11 | $2.41 | $80.70 | 2026-03-22 21:15:06 |
| TXN-01010570 | DoorDash | $108.76 | $32.63 | $76.13 | 2026-03-22 21:13:30 |
| TXN-01017525 | Toast | $77.14 | $2.01 | $75.13 | 2026-03-22 21:12:43 |
| TXN-01011448 | DoorDash | $136.08 | $40.82 | $95.26 | 2026-03-22 21:01:45 |
| TXN-01010578 | DoorDash | $157.72 | $47.32 | $110.40 | 2026-03-22 20:51:14 |