Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017728 | Square | $99.82 | $2.89 | $96.93 | 2026-03-23 09:12:55 |
| TXN-01013845 | UberEats | $130.81 | $39.24 | $91.57 | 2026-03-23 09:02:50 |
| TXN-01010520 | DoorDash | $108.95 | $32.69 | $76.26 | 2026-03-23 08:58:47 |
| TXN-01012171 | DoorDash | $67.02 | $20.11 | $46.91 | 2026-03-23 08:57:38 |
| TXN-01016783 | Toast | $90.24 | $2.35 | $87.89 | 2026-03-23 08:57:32 |
| TXN-01017180 | Toast | $140.40 | $3.65 | $136.75 | 2026-03-23 08:53:50 |
| TXN-01009930 | DoorDash | $90.43 | $27.13 | $63.30 | 2026-03-23 08:52:07 |
| TXN-01013024 | UberEats | $147.72 | $44.32 | $103.40 | 2026-03-23 08:50:09 |
| TXN-01010863 | DoorDash | $50.38 | $15.11 | $35.27 | 2026-03-23 08:31:41 |
| TXN-01012997 | UberEats | $153.66 | $46.10 | $107.56 | 2026-03-23 08:29:06 |
| TXN-01016949 | Toast | $113.57 | $2.95 | $110.62 | 2026-03-23 08:27:42 |
| TXN-01019739 | Clover | $106.89 | $2.57 | $104.32 | 2026-03-23 08:21:56 |
| TXN-01017569 | Toast | $131.77 | $3.43 | $128.34 | 2026-03-23 08:17:17 |
| TXN-01019952 | Clover | $128.53 | $3.08 | $125.45 | 2026-03-23 08:09:45 |
| TXN-01010172 | DoorDash | $156.48 | $46.94 | $109.54 | 2026-03-23 07:42:08 |
| TXN-01009699 | DoorDash | $85.57 | $25.67 | $59.90 | 2026-03-23 07:40:06 |
| TXN-01016024 | Toast | $130.57 | $3.39 | $127.18 | 2026-03-23 07:35:56 |
| TXN-01014221 | UberEats | $58.77 | $17.63 | $41.14 | 2026-03-23 07:33:27 |
| TXN-01014838 | GrubHub | $106.84 | $32.05 | $74.79 | 2026-03-23 07:28:04 |
| TXN-01011700 | DoorDash | $120.07 | $36.02 | $84.05 | 2026-03-22 23:57:27 |
| TXN-01014342 | UberEats | $106.87 | $32.06 | $74.81 | 2026-03-22 23:55:17 |
| TXN-01012696 | UberEats | $151.23 | $45.37 | $105.86 | 2026-03-22 23:42:33 |
| TXN-01014137 | UberEats | $61.70 | $18.51 | $43.19 | 2026-03-22 23:13:08 |
| TXN-01012799 | UberEats | $95.55 | $28.66 | $66.89 | 2026-03-22 22:53:54 |
| TXN-01011772 | DoorDash | $59.39 | $17.82 | $41.57 | 2026-03-22 22:44:06 |