Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012954 | UberEats | $75.18 | $22.55 | $52.63 | 2026-03-23 10:53:41 |
| TXN-01013432 | UberEats | $134.22 | $40.27 | $93.95 | 2026-03-23 10:48:49 |
| TXN-01010700 | DoorDash | $145.69 | $43.71 | $101.98 | 2026-03-23 10:45:35 |
| TXN-01019469 | Clover | $71.46 | $1.72 | $69.74 | 2026-03-23 10:44:28 |
| TXN-01014094 | UberEats | $88.41 | $26.52 | $61.89 | 2026-03-23 10:31:28 |
| TXN-01014063 | UberEats | $139.38 | $41.81 | $97.57 | 2026-03-23 10:30:36 |
| TXN-01012643 | UberEats | $64.15 | $19.25 | $44.90 | 2026-03-23 10:29:51 |
| TXN-01014281 | UberEats | $93.08 | $27.92 | $65.16 | 2026-03-23 10:19:42 |
| TXN-01013240 | UberEats | $124.83 | $37.45 | $87.38 | 2026-03-23 10:18:55 |
| TXN-01014444 | UberEats | $126.83 | $38.05 | $88.78 | 2026-03-23 10:12:50 |
| TXN-01010169 | DoorDash | $132.90 | $39.87 | $93.03 | 2026-03-23 10:11:44 |
| TXN-01011422 | DoorDash | $66.87 | $20.06 | $46.81 | 2026-03-23 10:03:41 |
| TXN-01013610 | UberEats | $84.65 | $25.39 | $59.26 | 2026-03-23 10:02:59 |
| TXN-01011650 | DoorDash | $92.37 | $27.71 | $64.66 | 2026-03-23 10:01:31 |
| TXN-01017788 | Square | $107.92 | $3.13 | $104.79 | 2026-03-23 10:00:22 |
| TXN-01015252 | GrubHub | $127.52 | $38.26 | $89.26 | 2026-03-23 09:55:49 |
| TXN-01010567 | DoorDash | $143.30 | $42.99 | $100.31 | 2026-03-23 09:49:48 |
| TXN-01016760 | Toast | $113.09 | $2.94 | $110.15 | 2026-03-23 09:49:43 |
| TXN-01013829 | UberEats | $95.82 | $28.75 | $67.07 | 2026-03-23 09:47:52 |
| TXN-01015978 | Toast | $72.30 | $1.88 | $70.42 | 2026-03-23 09:36:33 |
| TXN-01013601 | UberEats | $62.90 | $18.87 | $44.03 | 2026-03-23 09:32:49 |
| TXN-01011050 | DoorDash | $73.27 | $21.98 | $51.29 | 2026-03-23 09:32:39 |
| TXN-01013288 | UberEats | $75.70 | $22.71 | $52.99 | 2026-03-23 09:27:20 |
| TXN-01010650 | DoorDash | $96.80 | $29.04 | $67.76 | 2026-03-23 09:23:19 |
| TXN-01015053 | GrubHub | $146.11 | $43.83 | $102.28 | 2026-03-23 09:20:30 |