Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016555 | Toast | $54.16 | $1.41 | $52.75 | 2026-03-23 11:52:54 |
| TXN-01017329 | Toast | $128.83 | $3.35 | $125.48 | 2026-03-23 11:50:31 |
| TXN-01016923 | Toast | $50.89 | $1.32 | $49.57 | 2026-03-23 11:48:08 |
| TXN-01012835 | UberEats | $111.57 | $33.47 | $78.10 | 2026-03-23 11:48:02 |
| TXN-01014717 | GrubHub | $156.20 | $46.86 | $109.34 | 2026-03-23 11:47:17 |
| TXN-01018076 | Square | $105.45 | $3.06 | $102.39 | 2026-03-23 11:44:58 |
| TXN-01012522 | UberEats | $87.05 | $26.11 | $60.94 | 2026-03-23 11:42:16 |
| TXN-01011083 | DoorDash | $67.60 | $20.28 | $47.32 | 2026-03-23 11:42:01 |
| TXN-01019856 | Clover | $42.02 | $1.01 | $41.01 | 2026-03-23 11:41:23 |
| TXN-01013574 | UberEats | $67.20 | $20.16 | $47.04 | 2026-03-23 11:41:02 |
| TXN-01013690 | UberEats | $120.86 | $36.26 | $84.60 | 2026-03-23 11:36:24 |
| TXN-01018767 | Square | $104.14 | $3.02 | $101.12 | 2026-03-23 11:33:52 |
| TXN-01014662 | UberEats | $49.08 | $14.72 | $34.36 | 2026-03-23 11:32:19 |
| TXN-01018397 | Square | $93.55 | $2.71 | $90.84 | 2026-03-23 11:30:42 |
| TXN-01015231 | GrubHub | $60.32 | $18.10 | $42.22 | 2026-03-23 11:24:14 |
| TXN-01013786 | UberEats | $113.10 | $33.93 | $79.17 | 2026-03-23 11:19:49 |
| TXN-01018504 | Square | $122.36 | $3.55 | $118.81 | 2026-03-23 11:19:17 |
| TXN-01014735 | GrubHub | $65.08 | $19.52 | $45.56 | 2026-03-23 11:17:56 |
| TXN-01009873 | DoorDash | $123.81 | $37.14 | $86.67 | 2026-03-23 11:16:54 |
| TXN-01018029 | Square | $100.24 | $2.91 | $97.33 | 2026-03-23 11:16:05 |
| TXN-01014852 | GrubHub | $103.49 | $31.05 | $72.44 | 2026-03-23 11:15:21 |
| TXN-01011992 | DoorDash | $137.34 | $41.20 | $96.14 | 2026-03-23 11:11:47 |
| TXN-01011917 | DoorDash | $76.97 | $23.09 | $53.88 | 2026-03-23 11:10:16 |
| TXN-01011246 | DoorDash | $136.60 | $40.98 | $95.62 | 2026-03-23 11:07:53 |
| TXN-01019099 | Square | $123.53 | $3.58 | $119.95 | 2026-03-23 10:59:27 |