Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010547 | DoorDash | $71.31 | $21.39 | $49.92 | 2026-03-23 12:23:41 |
| TXN-01018310 | Square | $144.78 | $4.20 | $140.58 | 2026-03-23 12:19:54 |
| TXN-01010191 | DoorDash | $142.19 | $42.66 | $99.53 | 2026-03-23 12:17:43 |
| TXN-01020005 | Clover | $139.21 | $3.34 | $135.87 | 2026-03-23 12:17:15 |
| TXN-01015273 | GrubHub | $123.37 | $37.01 | $86.36 | 2026-03-23 12:16:43 |
| TXN-01017563 | Toast | $123.12 | $3.20 | $119.92 | 2026-03-23 12:16:36 |
| TXN-01011821 | DoorDash | $105.77 | $31.73 | $74.04 | 2026-03-23 12:16:02 |
| TXN-01011827 | DoorDash | $109.69 | $32.91 | $76.78 | 2026-03-23 12:13:48 |
| TXN-01019383 | Clover | $133.17 | $3.20 | $129.97 | 2026-03-23 12:12:33 |
| TXN-01019169 | Square | $38.32 | $1.11 | $37.21 | 2026-03-23 12:10:35 |
| TXN-01015832 | Toast | $115.84 | $3.01 | $112.83 | 2026-03-23 12:07:42 |
| TXN-01019955 | Clover | $76.51 | $1.84 | $74.67 | 2026-03-23 12:07:30 |
| TXN-01011519 | DoorDash | $113.35 | $34.00 | $79.35 | 2026-03-23 12:05:37 |
| TXN-01012315 | DoorDash | $147.32 | $44.20 | $103.12 | 2026-03-23 12:03:00 |
| TXN-01013210 | UberEats | $152.49 | $45.75 | $106.74 | 2026-03-23 12:02:57 |
| TXN-01010335 | DoorDash | $152.76 | $45.83 | $106.93 | 2026-03-23 12:02:35 |
| TXN-01016055 | Toast | $98.03 | $2.55 | $95.48 | 2026-03-23 12:01:10 |
| TXN-01013004 | UberEats | $138.06 | $41.42 | $96.64 | 2026-03-23 12:00:38 |
| TXN-01015316 | GrubHub | $86.79 | $26.04 | $60.75 | 2026-03-23 12:00:01 |
| TXN-01016544 | Toast | $73.44 | $1.91 | $71.53 | 2026-03-23 12:00:01 |
| TXN-01009486 | DoorDash | $65.38 | $19.61 | $45.77 | 2026-03-23 11:59:51 |
| TXN-01018093 | Square | $59.10 | $1.71 | $57.39 | 2026-03-23 11:58:51 |
| TXN-01011733 | DoorDash | $72.51 | $21.75 | $50.76 | 2026-03-23 11:57:44 |
| TXN-01013280 | UberEats | $138.15 | $41.45 | $96.70 | 2026-03-23 11:57:17 |
| TXN-01010138 | DoorDash | $121.11 | $36.33 | $84.78 | 2026-03-23 11:54:57 |