Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015918 | Toast | $144.55 | $3.76 | $140.79 | 2026-03-23 12:57:40 |
| TXN-01019386 | Clover | $52.21 | $1.25 | $50.96 | 2026-03-23 12:56:01 |
| TXN-01018914 | Square | $72.37 | $2.10 | $70.27 | 2026-03-23 12:54:50 |
| TXN-01015230 | GrubHub | $133.22 | $39.97 | $93.25 | 2026-03-23 12:53:52 |
| TXN-01018793 | Square | $60.99 | $1.77 | $59.22 | 2026-03-23 12:52:35 |
| TXN-01016174 | Toast | $111.56 | $2.90 | $108.66 | 2026-03-23 12:50:16 |
| TXN-01016332 | Toast | $96.62 | $2.51 | $94.11 | 2026-03-23 12:48:50 |
| TXN-01010515 | DoorDash | $142.89 | $42.87 | $100.02 | 2026-03-23 12:48:38 |
| TXN-01013232 | UberEats | $150.18 | $45.05 | $105.13 | 2026-03-23 12:46:58 |
| TXN-01015874 | Toast | $96.07 | $2.50 | $93.57 | 2026-03-23 12:46:58 |
| TXN-01010145 | DoorDash | $146.70 | $44.01 | $102.69 | 2026-03-23 12:46:00 |
| TXN-01009600 | DoorDash | $139.66 | $41.90 | $97.76 | 2026-03-23 12:44:54 |
| TXN-01019911 | Clover | $49.23 | $1.18 | $48.05 | 2026-03-23 12:44:22 |
| TXN-01019722 | Clover | $67.27 | $1.61 | $65.66 | 2026-03-23 12:42:37 |
| TXN-01009799 | DoorDash | $61.15 | $18.34 | $42.81 | 2026-03-23 12:42:19 |
| TXN-01013336 | UberEats | $106.63 | $31.99 | $74.64 | 2026-03-23 12:40:23 |
| TXN-01016040 | Toast | $48.36 | $1.26 | $47.10 | 2026-03-23 12:35:43 |
| TXN-01010047 | DoorDash | $133.94 | $40.18 | $93.76 | 2026-03-23 12:34:25 |
| TXN-01010226 | DoorDash | $64.67 | $19.40 | $45.27 | 2026-03-23 12:30:30 |
| TXN-01013499 | UberEats | $84.31 | $25.29 | $59.02 | 2026-03-23 12:30:27 |
| TXN-01016472 | Toast | $95.04 | $2.47 | $92.57 | 2026-03-23 12:28:47 |
| TXN-01012117 | DoorDash | $68.35 | $20.50 | $47.85 | 2026-03-23 12:27:28 |
| TXN-01018199 | Square | $90.82 | $2.63 | $88.19 | 2026-03-23 12:26:34 |
| TXN-01017551 | Toast | $60.70 | $1.58 | $59.12 | 2026-03-23 12:26:24 |
| TXN-01009858 | DoorDash | $131.21 | $39.36 | $91.85 | 2026-03-23 12:25:52 |