Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016681 | Toast | $138.91 | $3.61 | $135.30 | 2026-03-23 13:43:02 |
| TXN-01009465 | DoorDash | $104.88 | $31.46 | $73.42 | 2026-03-23 13:41:36 |
| TXN-01019081 | Square | $138.47 | $4.02 | $134.45 | 2026-03-23 13:40:12 |
| TXN-01013986 | UberEats | $139.32 | $41.80 | $97.52 | 2026-03-23 13:38:28 |
| TXN-01018390 | Square | $60.05 | $1.74 | $58.31 | 2026-03-23 13:37:49 |
| TXN-01012030 | DoorDash | $129.26 | $38.78 | $90.48 | 2026-03-23 13:37:41 |
| TXN-01012790 | UberEats | $85.64 | $25.69 | $59.95 | 2026-03-23 13:33:13 |
| TXN-01015723 | GrubHub | $101.13 | $30.34 | $70.79 | 2026-03-23 13:32:48 |
| TXN-01009771 | DoorDash | $64.25 | $19.27 | $44.98 | 2026-03-23 13:27:03 |
| TXN-01017388 | Toast | $144.08 | $3.75 | $140.33 | 2026-03-23 13:25:52 |
| TXN-01018673 | Square | $38.84 | $1.13 | $37.71 | 2026-03-23 13:25:39 |
| TXN-01013846 | UberEats | $105.45 | $31.63 | $73.82 | 2026-03-23 13:21:02 |
| TXN-01012770 | UberEats | $59.27 | $17.78 | $41.49 | 2026-03-23 13:20:46 |
| TXN-01012443 | UberEats | $80.48 | $24.14 | $56.34 | 2026-03-23 13:18:07 |
| TXN-01011317 | DoorDash | $70.04 | $21.01 | $49.03 | 2026-03-23 13:18:05 |
| TXN-01017291 | Toast | $108.36 | $2.82 | $105.54 | 2026-03-23 13:16:33 |
| TXN-01012747 | UberEats | $130.63 | $39.19 | $91.44 | 2026-03-23 13:13:48 |
| TXN-01016236 | Toast | $93.02 | $2.42 | $90.60 | 2026-03-23 13:07:28 |
| TXN-01009631 | DoorDash | $44.86 | $13.46 | $31.40 | 2026-03-23 13:06:48 |
| TXN-01009513 | DoorDash | $45.68 | $13.70 | $31.98 | 2026-03-23 13:05:51 |
| TXN-01019758 | Clover | $128.04 | $3.07 | $124.97 | 2026-03-23 13:05:40 |
| TXN-01014842 | GrubHub | $99.88 | $29.96 | $69.92 | 2026-03-23 13:05:02 |
| TXN-01018991 | Square | $69.55 | $2.02 | $67.53 | 2026-03-23 13:04:21 |
| TXN-01019028 | Square | $56.33 | $1.63 | $54.70 | 2026-03-23 13:01:12 |
| TXN-01010881 | DoorDash | $139.21 | $41.76 | $97.45 | 2026-03-23 12:59:02 |