Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01020011 | Clover | $87.55 | $2.10 | $85.45 | 2026-03-23 14:48:48 |
| TXN-01019925 | Clover | $143.68 | $3.45 | $140.23 | 2026-03-23 14:47:40 |
| TXN-01018824 | Square | $122.65 | $3.56 | $119.09 | 2026-03-23 14:46:49 |
| TXN-01017954 | Square | $77.35 | $2.24 | $75.11 | 2026-03-23 14:41:51 |
| TXN-01013436 | UberEats | $59.18 | $17.75 | $41.43 | 2026-03-23 14:40:59 |
| TXN-01018459 | Square | $98.85 | $2.87 | $95.98 | 2026-03-23 14:40:40 |
| TXN-01015045 | GrubHub | $101.92 | $30.58 | $71.34 | 2026-03-23 14:39:42 |
| TXN-01018235 | Square | $99.13 | $2.87 | $96.26 | 2026-03-23 14:34:56 |
| TXN-01013906 | UberEats | $99.10 | $29.73 | $69.37 | 2026-03-23 14:28:26 |
| TXN-01010128 | DoorDash | $122.43 | $36.73 | $85.70 | 2026-03-23 14:16:57 |
| TXN-01017590 | Toast | $120.11 | $3.12 | $116.99 | 2026-03-23 14:16:30 |
| TXN-01013255 | UberEats | $113.20 | $33.96 | $79.24 | 2026-03-23 14:15:45 |
| TXN-01015868 | Toast | $117.44 | $3.05 | $114.39 | 2026-03-23 14:12:54 |
| TXN-01019035 | Square | $52.43 | $1.52 | $50.91 | 2026-03-23 14:10:52 |
| TXN-01009955 | DoorDash | $89.65 | $26.89 | $62.76 | 2026-03-23 14:09:30 |
| TXN-01017894 | Square | $126.96 | $3.68 | $123.28 | 2026-03-23 14:04:44 |
| TXN-01012330 | UberEats | $132.77 | $39.83 | $92.94 | 2026-03-23 14:01:39 |
| TXN-01012811 | UberEats | $118.39 | $35.52 | $82.87 | 2026-03-23 14:01:00 |
| TXN-01012156 | DoorDash | $137.99 | $41.40 | $96.59 | 2026-03-23 14:00:52 |
| TXN-01010382 | DoorDash | $144.94 | $43.48 | $101.46 | 2026-03-23 14:00:21 |
| TXN-01013320 | UberEats | $119.86 | $35.96 | $83.90 | 2026-03-23 14:00:12 |
| TXN-01012884 | UberEats | $51.67 | $15.50 | $36.17 | 2026-03-23 13:52:30 |
| TXN-01010860 | DoorDash | $122.82 | $36.85 | $85.97 | 2026-03-23 13:50:00 |
| TXN-01019864 | Clover | $80.98 | $1.94 | $79.04 | 2026-03-23 13:45:20 |
| TXN-01012677 | UberEats | $154.89 | $46.47 | $108.42 | 2026-03-23 13:44:49 |