Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014542 | UberEats | $100.90 | $30.27 | $70.63 | 2026-03-23 16:20:26 |
| TXN-01013904 | UberEats | $107.48 | $32.24 | $75.24 | 2026-03-23 16:15:16 |
| TXN-01011529 | DoorDash | $103.84 | $31.15 | $72.69 | 2026-03-23 16:14:36 |
| TXN-01009545 | DoorDash | $104.75 | $31.42 | $73.33 | 2026-03-23 16:12:28 |
| TXN-01017984 | Square | $80.43 | $2.33 | $78.10 | 2026-03-23 16:04:44 |
| TXN-01015836 | Toast | $65.18 | $1.69 | $63.49 | 2026-03-23 15:54:37 |
| TXN-01010294 | DoorDash | $68.16 | $20.45 | $47.71 | 2026-03-23 15:48:23 |
| TXN-01010177 | DoorDash | $52.47 | $15.74 | $36.73 | 2026-03-23 15:44:08 |
| TXN-01012455 | UberEats | $140.76 | $42.23 | $98.53 | 2026-03-23 15:40:34 |
| TXN-01015460 | GrubHub | $72.28 | $21.68 | $50.60 | 2026-03-23 15:37:54 |
| TXN-01010748 | DoorDash | $62.89 | $18.87 | $44.02 | 2026-03-23 15:31:50 |
| TXN-01018472 | Square | $100.11 | $2.90 | $97.21 | 2026-03-23 15:31:15 |
| TXN-01013474 | UberEats | $44.26 | $13.28 | $30.98 | 2026-03-23 15:30:12 |
| TXN-01017960 | Square | $48.95 | $1.42 | $47.53 | 2026-03-23 15:28:44 |
| TXN-01014040 | UberEats | $75.65 | $22.70 | $52.95 | 2026-03-23 15:23:29 |
| TXN-01010538 | DoorDash | $81.84 | $24.55 | $57.29 | 2026-03-23 15:22:00 |
| TXN-01011106 | DoorDash | $111.78 | $33.53 | $78.25 | 2026-03-23 15:19:05 |
| TXN-01014182 | UberEats | $122.29 | $36.69 | $85.60 | 2026-03-23 15:06:52 |
| TXN-01018050 | Square | $49.10 | $1.42 | $47.68 | 2026-03-23 15:01:49 |
| TXN-01011572 | DoorDash | $137.59 | $41.28 | $96.31 | 2026-03-23 14:58:46 |
| TXN-01010478 | DoorDash | $54.21 | $16.26 | $37.95 | 2026-03-23 14:58:05 |
| TXN-01017033 | Toast | $86.29 | $2.24 | $84.05 | 2026-03-23 14:57:27 |
| TXN-01012247 | DoorDash | $58.29 | $17.49 | $40.80 | 2026-03-23 14:56:59 |
| TXN-01014719 | GrubHub | $53.01 | $15.90 | $37.11 | 2026-03-23 14:56:43 |
| TXN-01019549 | Clover | $119.62 | $2.87 | $116.75 | 2026-03-23 14:53:16 |