Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011611 | DoorDash | $150.80 | $45.24 | $105.56 | 2026-03-23 17:15:00 |
| TXN-01012076 | DoorDash | $100.76 | $30.23 | $70.53 | 2026-03-23 17:14:42 |
| TXN-01013676 | UberEats | $66.49 | $19.95 | $46.54 | 2026-03-23 17:12:41 |
| TXN-01009461 | DoorDash | $75.33 | $22.60 | $52.73 | 2026-03-23 17:11:57 |
| TXN-01014576 | UberEats | $70.85 | $21.25 | $49.60 | 2026-03-23 17:10:25 |
| TXN-01010716 | DoorDash | $105.09 | $31.53 | $73.56 | 2026-03-23 17:09:13 |
| TXN-01010106 | DoorDash | $68.45 | $20.54 | $47.91 | 2026-03-23 17:08:25 |
| TXN-01017573 | Toast | $139.22 | $3.62 | $135.60 | 2026-03-23 17:06:46 |
| TXN-01014685 | GrubHub | $91.02 | $27.31 | $63.71 | 2026-03-23 17:04:37 |
| TXN-01013413 | UberEats | $65.33 | $19.60 | $45.73 | 2026-03-23 17:03:43 |
| TXN-01015625 | GrubHub | $92.08 | $27.62 | $64.46 | 2026-03-23 17:01:42 |
| TXN-01016956 | Toast | $70.11 | $1.82 | $68.29 | 2026-03-23 17:01:20 |
| TXN-01018660 | Square | $131.18 | $3.80 | $127.38 | 2026-03-23 17:01:10 |
| TXN-01013868 | UberEats | $134.23 | $40.27 | $93.96 | 2026-03-23 17:00:36 |
| TXN-01013296 | UberEats | $130.79 | $39.24 | $91.55 | 2026-03-23 17:00:08 |
| TXN-01016165 | Toast | $63.65 | $1.65 | $62.00 | 2026-03-23 16:59:10 |
| TXN-01019283 | Clover | $114.45 | $2.75 | $111.70 | 2026-03-23 16:55:48 |
| TXN-01014701 | GrubHub | $47.14 | $14.14 | $33.00 | 2026-03-23 16:49:31 |
| TXN-01019162 | Square | $43.90 | $1.27 | $42.63 | 2026-03-23 16:47:16 |
| TXN-01018207 | Square | $115.42 | $3.35 | $112.07 | 2026-03-23 16:44:50 |
| TXN-01014648 | UberEats | $145.00 | $43.50 | $101.50 | 2026-03-23 16:39:37 |
| TXN-01010398 | DoorDash | $143.62 | $43.09 | $100.53 | 2026-03-23 16:38:08 |
| TXN-01014740 | GrubHub | $94.85 | $28.45 | $66.40 | 2026-03-23 16:36:00 |
| TXN-01018445 | Square | $66.34 | $1.92 | $64.42 | 2026-03-23 16:35:30 |
| TXN-01012421 | UberEats | $57.33 | $17.20 | $40.13 | 2026-03-23 16:29:08 |